Affiliate Marketing Manager

bet365; Denver (CO); On-site; USD 100,000 - 150,000; Full time

Job summary

bet365 is expanding its North America affiliate marketing team, focusing on building and managing strategic B2B relationships and driving partner growth across the region. The role requires strong analytical skills, commercial mindset, and experience in a sports or gambling business to shape performance and growth.

You will collaborate with diverse stakeholders and guide partnerships to deliver measurable results.

Qualifications

• Proven experience building and managing B2B commercial relationships.
• Strong background in affiliate marketing.
• Experience leading and developing team members.
• Proven ability in securing positive commercial agreements.
• Strong understanding of the North American sports market.
• Strong numerical and analytical skills with data insights tools.
• Strong understanding of the company’s product suite across markets.
• Ability to partner with stakeholders across departments.
• Awareness of affiliate platforms, tracking and reporting tools.

Responsibilities

• Build and manage B2B partner relationships to drive growth in North America.
• Lead and develop the affiliate marketing team and foster best practices.
• Oversee and negotiate contracts with key North American marketing partners.
• Report performance results to the wider marketing team and coordinate with internal departments.
• Influence business strategy for North American markets through cross-functional involvement.
• Ensure compliance and optimize partner engagement across multiple territories.

Skills

B2B relationships

Affiliate marketing

Team leadership

Commercial agreements

North America market

Data analytics

Product knowledge

Stakeholder partnering

Job description

• Compensation: USD 100000 - USD 150000 - yearly

Company Description

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

Job Description

As an Affiliate Marketing Manager, you will help shape our partner growth across North America.

The Affiliate Marketing function develops and manages Business-to-Business (B2B) commercial relationships that support our growth across North America. This role focuses on building strong partner relationships and using commercial judgement to help shape performance in a complex and evolving market.

It requires analytical thinking, market awareness and the confidence to work closely with partners and internal stakeholders. The role also plays an important part in improving the wider affiliate offering across the region.

The salary range for this role is $100,000 - $150,000 annually.

Qualifications

• Proven experience building and managing B2B commercial relationships.
• Strong background in affiliate marketing.
• Experience in a sports or gambling business is preferred.
• Experience leading and developing team members.
• Proven ability in securing positive commercial agreements.
• Strong understanding of the North American sports market.
• Strong numerical and analytical skills, with the ability to use a range of data insights tools and sources.
• Strong understanding of the company’s product suite and offering across each market.
• Ability to partner with stakeholders across various departments and roles.
• Awareness of affiliate platforms, tracking and reporting tools, with experience using a range of data insight tools and sources.

Additional Information

• Proactively identifying and capitalizing on growth opportunities through new and existing B2B commercial partnerships.
• Leading a team of associates including delegation of work, professional development, and instilling best practices.
• Overseeing and negotiating contracts for key North American marketing partners.
• Reporting performance results back into the wider marketing team and liaising with internal departments to ensure partners receive optimum levels of service.
• Influencing the business approach to North American markets through proactive involvement in departmental projects and objectives.
• Ensuring partner compliance across multiple territories to protect partner interests.
• Sharing local insights to improve the company’s product and offering in North America.
• Implementing the group marketing strategy in line with key business objectives.
• Supporting asset creation and improving the affiliate website and platform to strengthen reporting for our partners.
• Representing the business externally at key B2B and partner events and meetings.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.