Senior Performance Marketing Manager

Talantir; Northern (KY); Hybrid; USD 83,000 - 200,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Flexible schedule

Health insurance

Health savings account

Paid time off

Referral program

Retirement plan

Vision insurance

Job summary

Talantir seeks a Senior Performance Marketing Manager to lead the analytics narrative for a multi-client roster, optimizing every marketing dollar through advanced modeling, testing, and storytelling. You will own cross-channel audits, roadmaps, and executive reports while partnering with Creative and Account teams to drive ROI.

You will shape media mix decisions, stay ahead of privacy shifts and AI bidding trends, and push for innovative measurement tools across the agency’s stack.

Qualifications

• 5-8 years in performance or growth marketing, in a fast-paced agency.
• Minimum 3 years in a similar automotive retail role.
• Deep proficiency in Google Ads, Meta Ads Manager, and at least one DSP.
• Advanced data visualization skills with Looker Studio/Tableau/Power BI; strong attribution knowledge.
• Excellent storytelling to turn data into business value.

Responsibilities

• Conduct monthly omni-channel performance audits across Search, Social, and Programmatic.
• Develop optimization roadmaps and reallocations across channels.
• Use MMM to recommend budget splits for CAC/ROAS optimization.
• Translate data into narrative monthly reports for clients.
• Collaborate with Creative and Account Managers on assets and expectations.
• Advise on tech stack and tools to improve measurement.

Skills

Performance marketing

Agency experience

Analytics & attribution

Storytelling

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

Programmatic DSP

Looker Studio

Tableau

Power BI

Job description

Role Objective

The Senior Performance Marketing Manager is the analytical engine of our agency. You will own the performance narrative for our entire client roster, moving beyond simple data collection to provide high-level strategic oversight. Your goal is to ensure every dollar of client spend is maximized through aggressive optimization, sophisticated media-mix modeling, and insightful reporting that proves ROI.

Key Responsibilities

• Omni-Channel Performance Audit: Conduct monthly "deep-dive" reviews of all active campaigns (Search, Social, Programmatic, etc.) to identify performance gaps and scaling opportunities.
• Strategic Optimization: Develop and oversee the execution of optimization roadmaps, including budget reallocations across channels, audience targeting refinements, and A/B testing frameworks.
• Media Mix Modeling (MMM): Assess the interplay between different media channels to suggest the ideal budget split that drives the lowest Customer Acquisition Cost (CAC) and highest Return on Ad Spend (ROAS).
• Executive Client Reporting: Translate complex data sets into clear, narrative-driven monthly reports for clients. You must be able to explain technical wins and losses to non-technical stakeholders.
• Cross-Functional Leadership: Partner with the Creative team to suggest asset iterations based on performance data and collaborate with Account Managers to manage client expectations.
• Innovation & Tech Stack: Stay ahead of industry shifts (e.g., privacy changes, AI-driven bidding) and recommend new tools or platforms to enhance our agency’s measurement capabilities.

Required Qualifications

• Experience: 5-8 years in performance marketing or growth marketing, preferably within a fast-paced agency environment.
• Automotive: must have minimum of 3 years performing a similar role in the retail automotive space
• Technical Mastery: Deep proficiency in Google Ads, Meta Ads Manager, and at least one programmatic DSP.
• Data Visualization: Advanced skills in Looker Studio, Tableau, or Power BI to build automated, real-time dashboards.
• Analytical Mindset: Strong grasp of attribution modeling (First-touch, Last-touch, Linear, etc.) and its impact on reporting.
• Communication: Exceptional "storytelling" ability - turning numbers into a compelling business case.

Pay: $82,546.38 - $200,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

People with a criminal record are encouraged to apply

Application Question(s):

• Do you have experience in Tier 3 automotive retail marketing?
• At which company(s) did you work in Tier 3 auto retail marketing?

Work Location: Remote