Performance Marketing & Analytics Specialist

Encompass Health; Birmingham (AL); On-site; USD 60,000 - 85,000; Full time

Job summary

Encompass Health in Birmingham, AL seeks a Performance Marketing Specialist to maintain reporting processes, ensure data accuracy, and support campaign execution across marketing channels. You will produce routine and ad hoc reports, maintain dashboards, and coordinate tracking across platforms.

The role sits at our Home Office in Birmingham, collaborating with internal teams and agency partners to uphold performance standards and drive informed marketing decisions.

Qualifications

• Bachelor's degree in a related field required.
• 3-5 years of experience in marketing or reporting.
• Healthcare industry experience preferred.

Responsibilities

• Produce timely and accurate recurring and ad hoc marketing performance reports for stakeholders.
• Compile, organize, and validate marketing data from multiple sources.
• Maintain dashboards, scorecards, and standard reporting tools.
• Audit data quality and identify discrepancies requiring correction.
• Coordinate campaign tracking and documentation with internal teams and agencies.
• Support launches by verifying tracking requirements, naming conventions, and reporting structures.
• Maintain documentation of reporting methodologies, definitions, and processes.

Skills

Reporting & Data Analysis

Campaign Tracking

Marketing Analytics

Cross-functional Collaboration

Education

Bachelor's degree in related field

Job description

Encompass Health in Birmingham, AL seeks a Performance Marketing Specialist to maintain reporting processes, ensure data accuracy, and support campaign execution across marketing channels. You will produce routine and ad hoc reports, maintain dashboards, and coordinate tracking across platforms.

The role sits at our Home Office in Birmingham, collaborating with internal teams and agency partners to uphold performance standards and drive informed marketing decisions.