Performance Marketing Specialist

Encompass Health; Birmingham (AL); On-site; USD 60,000 - 85,000; Full time

Job summary

Encompass Health in Birmingham, AL seeks a Performance Marketing Specialist to maintain reporting processes, ensure data accuracy, and support campaign execution across marketing channels. You will produce routine and ad hoc reports, maintain dashboards, and coordinate tracking across platforms.

The role sits at our Home Office in Birmingham, collaborating with internal teams and agency partners to uphold performance standards and drive informed marketing decisions.

Qualifications

• Bachelor's degree in a related field required.
• 3-5 years of experience in marketing or reporting.
• Healthcare industry experience preferred.

Responsibilities

• Produce timely and accurate recurring and ad hoc marketing performance reports for stakeholders.
• Compile, organize, and validate marketing data from multiple sources.
• Maintain dashboards, scorecards, and standard reporting tools.
• Audit data quality and identify discrepancies requiring correction.
• Coordinate campaign tracking and documentation with internal teams and agencies.
• Support launches by verifying tracking requirements, naming conventions, and reporting structures.
• Maintain documentation of reporting methodologies, definitions, and processes.

Skills

Reporting & Data Analysis

Campaign Tracking

Marketing Analytics

Cross-functional Collaboration

Education

Bachelor's degree in related field

Job description

Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

As part of the Performance Marketing team, the Performance Marketing Specialist is responsible for maintaining reporting processes, ensuring data accuracy, and supporting campaign execution across marketing channels. This role is responsible for producing routine and ad hoc reports, maintaining measurement systems and processes, coordinating campaign tracking requirements and ensuring adherence to established performance marketing standards and guidelines.

Responsibilities And Tasks

• Reporting & Data Management
  • Produce timely and accurate recurring and ad hoc marketing performance reports for business stakeholders.
  • Compile, organize, and validate marketing data from multiple sources to ensure reporting accuracy.
  • Maintain dashboards, scorecards, and standardized reporting tools.
  • Monitor data quality and identify discrepancies requiring correction.
  • Support reporting requests by gathering and preparing data for stakeholders.
  • Maintain documentation of reporting methodologies, definitions, and processes.
• Marketing Operations & Campaign Support
  • Maintain accurate campaign tracking and attribution setups within call tracking and marketing technology platforms.
  • Audit campaign tracking configurations to ensure data is captured consistently and accurately.
  • Coordinate with internal teams and external agency partners to ensure campaign information is properly documented and implemented.
  • Support campaign launches by verifying tracking requirements, naming conventions, and reporting structures.
  • Assist with quality assurance activities related to campaign tracking and measurement.
  • Develop, update, and maintain agency guidelines for new, existing, and renewing marketing campaigns.
  • Ensure agency partners follow established campaign setup, tracking, reporting, and documentation standards.
  • Maintain standardized templates, processes, and procedural documentation for performance marketing initiatives.
  • Serve as a resource for campaign governance requirements and operational best practices.
  • Coordinate updates to marketing processes as technologies, platforms, and business needs evolve.
  • Build relationships with business partners to achieve a greater understanding of different business functions' goals and how they inform performance marketing strategy.
• This position must sit at our Home Office in Birmingham, AL

Minimum Qualifications

• Bachelor's degree in related field required.
• 3-5 years of experience in a marketing or reporting role
• Healthcare experience preferred

A Little About Us

We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.

Our Benefits Start Day One

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do. Yes, we see that as a benefit.

The Encompass Health Way

We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!

At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.