Growth-Focused Performance Marketing & Copy Coordinator

Storyteller Overland; Birmingham (AL); On-site; USD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Birmingham, Alabama, is looking for a Performance Marketing & Copy Coordinator to manage and optimize paid media campaigns. The ideal candidate will have a strong background in marketing operations, excellent analytical skills, and experience with Google Ads and CRM platforms. This role combines creative and analytical aspects to ensure impactful marketing execution. Join a team that values innovation and offers growth opportunities.

Qualifications

• Proficient in using CRM platforms like HubSpot and Klaviyo.
• Experience managing Google Ads campaigns in a marketing strategy.
• Excellent analytical skills with data-driven decision-making.

Responsibilities

• Plan and execute paid media campaigns across digital platforms.
• Monitor performance and optimize campaign budgets.
• Write compelling copy for ads and landing pages.

Skills

Proficiency in CRM platforms

Hands-on experience managing Google Ads

Strong analytical skills

Customer segmentation

Creative problem-solving

Strong project management skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or a related field

3+ years of experience in marketing operations roles

RV Marketing Experience

Tools

Google Analytics

Power BI

Job description

A dynamic marketing firm in Birmingham, Alabama, is looking for a Performance Marketing & Copy Coordinator to manage and optimize paid media campaigns. The ideal candidate will have a strong background in marketing operations, excellent analytical skills, and experience with Google Ads and CRM platforms. This role combines creative and analytical aspects to ensure impactful marketing execution. Join a team that values innovation and offers growth opportunities.