Social Media Advertising Specialist

Placements24; Roanoke (VA); On-site; USD 21,000 - 40,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Modern office in East London

Job summary

Our client, a rapidly growing online retailer, is seeking a highly analytical Social Media Advertising Specialist to join their marketing team in East London. You will plan, implement, and optimize paid social campaigns across Facebook, Instagram, and TikTok to drive customer acquisition and conversions.

You will manage budgets, analyze performance using Google Analytics, run A/B tests, and collaborate with creative teams to produce compelling ads.

Qualifications

• Proven experience as a Social Media Advertising Specialist or similar.
• Knowledge of Facebook/Instagram/TikTok Ads platforms.
• Experience with data analysis and reporting tools (Google Analytics).
• Experience with A/B testing and CRO.
• Degree in Marketing, Advertising, or related field preferred.

Responsibilities

• Plan, execute, and manage paid social media advertising campaigns across various platforms (Facebook, Instagram, TikTok, etc.).
• Develop campaign strategies, including audience targeting, ad creative, and budget allocation, to meet specific marketing objectives.
• Monitor campaign performance daily, analyze key metrics (ROAS, CPA, CTR), and optimize campaigns for maximum effectiveness.
• Conduct A/B testing on ad creatives, targeting options, and landing pages to improve campaign results.
• Stay up-to-date with the latest trends and best practices in social media advertising and platform updates.
• Generate regular performance reports, providing insights and recommendations for future campaigns.
• Collaborate with the content and design teams to create compelling ad creatives and copy.
• Manage advertising budgets effectively and ensure campaigns remain within allocated spend.
• Identify new opportunities for paid social media growth and innovation.

Skills

Analytical mindset

Budget management

A/B testing

Data analysis

Communication & collaboration

Education

Bachelor's degree in Marketing/Advertising

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Google Analytics

Job description

About the Role

Our client, a rapidly growing online retailer, is seeking a highly analytical and results-oriented Social Media Advertising Specialist to join their dynamic marketing team in East London, Eastern Cape . This critical role involves developing, implementing, and optimizing paid social media campaigns to drive customer acquisition, engagement, and conversions. You will be responsible for managing advertising budgets, analyzing campaign performance, and continuously experimenting to maximize ROI across platforms like Facebook, Instagram, and TikTok. This is a key position for someone passionate about leveraging social advertising to achieve tangible business results in the e-commerce sector.

Key Responsibilities

• Plan, execute, and manage paid social media advertising campaigns across various platforms (Facebook, Instagram, TikTok, etc.).
• Develop campaign strategies, including audience targeting, ad creative, and budget allocation, to meet specific marketing objectives.
• Monitor campaign performance daily, analyze key metrics (ROAS, CPA, CTR), and optimize campaigns for maximum effectiveness.
• Conduct A/B testing on ad creatives, targeting options, and landing pages to improve campaign results.
• Stay up-to-date with the latest trends and best practices in social media advertising and platform updates.
• Generate regular performance reports, providing insights and recommendations for future campaigns.
• Collaborate with the content and design teams to create compelling ad creatives and copy.
• Manage advertising budgets effectively and ensure campaigns remain within allocated spend.
• Identify new opportunities for paid social media growth and innovation.

Requirements

• Proven experience as a Social Media Advertising Specialist, Paid Social Specialist, or similar role.
• In-depth knowledge of social media advertising platforms, particularly Facebook Ads Manager, Instagram Ads, and TikTok Ads.
• Strong analytical skills with experience in data analysis and reporting tools (e.g., Google Analytics).
• Demonstrated ability to manage and optimize paid social campaigns to achieve specific KPIs.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent understanding of digital marketing principles and e-commerce best practices.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• A relevant degree in Marketing, Advertising, or a related field is preferred.

Benefits

Our client offers a competitive salary and comprehensive benefits package, including medical aid and a retirement fund. The role is based in our modern office in East London , fostering a collaborative and energetic work environment. Employees will have access to continuous learning and development opportunities to stay at the forefront of social media advertising. Join a growing e-commerce company that values data-driven decisions and offers exciting career growth potential.