Digital Marketing Analyst - Upington

Placements24; Riverton (UT); On-site; USD 9,100 - 14,000; Full time

Benefits offered by this job

Competitive entry-level salary and ben

Professional development and training

Collaborative team environment

E-commerce industry experience

Growing company in Upington

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst for its Upington, Northern Cape team. The role focuses on measuring campaign effectiveness, website performance, and delivering actionable insights to optimize strategies and growth.

You will track metrics across channels, generate reports, and collaborate with marketing to improve customer engagement. Ideal candidates have strong analytical aptitude and familiarity with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
• 1-3 years of experience in digital marketing analysis, web analytics, or a related analytical role.
• Proficiency with web analytics platforms such as Google Analytics.
• Strong understanding of digital marketing channels and concepts (SEO, SEM, Social Media, Email Marketing).
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Proficiency in Microsoft Excel for data analysis and reporting.
• Good written and verbal communication skills, with the ability to present data effectively.

Responsibilities

• Monitor and analyze digital marketing campaigns across channels including SEO/SEM/social media/email/display.
• Track and report on website analytics: traffic sources, user behavior, conversion rates, bounce rates using Google Analytics.
• Develop clear reports and dashboards highlighting KPIs and trends.
• Provide actionable recommendations to optimize digital marketing strategies.
• Assist in setting up and monitoring A/B tests to evaluate website and campaign changes.
• Research industry trends and competitor activities to identify opportunities.
• Collaborate with marketing team to ensure accurate tracking and implementation.
• Identify and troubleshoot data or tracking discrepancies.
• Contribute to improved data collection and reporting processes.
• Support understanding of customer journeys and online engagement in Upington, Northern Cape.

Skills

Analytical thinking

Strong communication

Team collaboration

Problem solving

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field

Tools

Google Analytics

Excel

Job description

About the Role

Our client, a growing e-commerce business, is looking for a meticulous and insightful Digital Marketing Analyst to join their team in Upington, Northern Cape. This role is crucial for measuring the effectiveness of digital marketing campaigns, analyzing website performance, and providing actionable insights to optimize strategies and drive business growth. You will be responsible for tracking key metrics across various digital channels, generating reports, and collaborating with the marketing team to improve campaign performance and customer engagement. The ideal candidate has a strong analytical aptitude, a good understanding of digital marketing concepts, and proficiency with analytics tools. This is an excellent opportunity for an aspiring analyst to develop their career within the dynamic e-commerce sector.

Key Responsibilities

• Monitor and analyze the performance of digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.


• Track and report on website analytics, including traffic sources, user behavior, conversion rates, and bounce rates using tools like Google Analytics.


• Develop clear and concise reports and dashboards that highlight key performance indicators (KPIs) and trends.


• Provide actionable recommendations for optimizing digital marketing strategies based on data analysis.


• Assist in setting up and monitoring A/B tests to evaluate the effectiveness of website changes and campaign elements.


• Conduct research on industry trends and competitor activities to identify new opportunities.


• Collaborate with the marketing team to ensure accurate tracking and implementation of marketing initiatives.


• Identify and troubleshoot any discrepancies in data or tracking.


• Contribute to the continuous improvement of data collection and reporting processes.


• Support the marketing team in understanding customer journeys and online engagement patterns in relation to Upington, Northern Cape.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.


• 1-3 years of experience in digital marketing analysis, web analytics, or a related analytical role.


• Proficiency with web analytics platforms such as Google Analytics.


• Strong understanding of digital marketing channels and concepts (SEO, SEM, Social Media, Email Marketing).


• Excellent analytical and problem-solving skills, with a keen eye for detail.


• Proficiency in Microsoft Excel for data analysis and reporting.


• Good written and verbal communication skills, with the ability to present data effectively.


• Ability to work independently and as part of a team in a fast-paced environment.


• Eagerness to learn and develop skills in digital marketing analytics.


• Familiarity with A/B testing principles is a plus.

Benefits

• Competitive entry-level salary and benefits package.


• Opportunities for professional development and training in digital marketing analytics.


• Work with a supportive and collaborative team.


• Gain valuable experience in the e-commerce industry.


• Be part of a growing company in Upington, Northern Cape.


• Exposure to a variety of digital marketing strategies and tools.