Performance Growth Manager — Remote-Eligible & Subscriptions

Economist Group; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Pension/401(k)

Private health insurance

Employee Assistance Program (EAP)

Work From Anywhere (up to 25 days/yr)

Generous leave policies

Free Economist content access

Job summary

The Economist Group in New York, NY, is seeking a highly analytical Performance Marketing Manager to plan, launch and optimize in-house customer-acquisition campaigns across paid social, paid search and organic channels.

You will collaborate with creative, analytics, product and marketing teams to drive subscription growth, manage substantial media budgets, and translate data into actionable insights for improved conversion and ROI. The role is hybrid, with 3+ days in the office.

Qualifications

• Experience in performance marketing with hands-on responsibility for paid social and paid search.

Responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house.
• Manage day-to-day campaign execution across Google Ads and Meta.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh high-performing ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout-funnel opportunities.
• Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.
• Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
• Help establish and maintain rigorous in-house campaign-management standards, documentation and quality assurance.

Skills

Paid social

Paid search

Analytics

Budget management

Campaign optimisation

Cross-channel reporting

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Meta Ads Manager

Google Ads

Google Analytics

Amplitude

Looker Studio

Excel

Job description

The Economist Group in New York, NY, is seeking a highly analytical Performance Marketing Manager to plan, launch and optimize in-house customer-acquisition campaigns across paid social, paid search and organic channels.

You will collaborate with creative, analytics, product and marketing teams to drive subscription growth, manage substantial media budgets, and translate data into actionable insights for improved conversion and ROI. The role is hybrid, with 3+ days in the office.