Remote Paid Social Manager | B2B Growth & Analytics

Content Creators; New York (NY); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Pension/401(k)

Private health insurance

Employee Assistance Program

Work From Anywhere (up to 25 days/yr)

Generous leave

Job summary

The Economist Group is seeking a Paid Social Media Manager in New York, USA. You will lead strategic paid social campaigns across Meta, LinkedIn, X, YouTube and more to drive lead generation, brand awareness and engagement for our NA region.

The role partners with cross-functional teams to deliver high-performing campaigns and optimize ROI. The position requires hands-on campaign management, data-driven decision making, and the ability to collaborate across global teams.

Qualifications

• Proven paid social media expertise across Meta, LinkedIn, X, YouTube, and others.
• Strong ability to analyse performance data and derive actionable insights.
• Excellent writing and editing skills for social content across platforms.

Responsibilities

• Develop, plan, set up, and optimise paid social campaigns across key platforms.
• Monitor targeting, bids, creatives, and landing pages to maximise ROI.
• Conduct A/B tests to improve performance and deliver KPI-driven results.
• Collaborate with media strategy, content, and sales teams to ensure cohesive campaigns.

Skills

Platform expertise

Data & Analytics

Content & Copywriting

Industry trends

Global collaboration

Job description

The Economist Group is seeking a Paid Social Media Manager in New York, USA. You will lead strategic paid social campaigns across Meta, LinkedIn, X, YouTube and more to drive lead generation, brand awareness and engagement for our NA region.

The role partners with cross-functional teams to deliver high-performing campaigns and optimize ROI. The position requires hands-on campaign management, data-driven decision making, and the ability to collaborate across global teams.