Performance-Driven Paid Media Optimization Lead

Corgi Insurance Inc.; New York (NY); On-site; USD 100,000 - 200,000; Full time

Job summary

Corgi Insurance Inc. is seeking a Paid Media Optimization Specialist to own and optimize the company’s paid advertising engine. You will drive the full ad cycle from Create to Scale, across Meta, Google, YouTube and other channels, with a focus on cost per lead and acquisition growth.

This hands-on role requires you to design ads, run experiments, and iterate rapidly based on performance data to maximize results and improve overall campaign efficiency.

Qualifications

• Experience running or optimizing paid digital advertising campaigns.
• Strong analytical instincts and comfort working with performance data.
• A/B testing experience and an understanding of conversion optimization.

Responsibilities

• Manage and optimize paid advertising campaigns across platforms such as Meta, Google, YouTube, and other relevant channels.
• Monitor campaign performance, budgets, conversion rates, cost per lead, and other key acquisition metrics.
• Continuously optimize campaigns based on performance data.
• Develop and test new ad concepts, messaging, formats, audiences, and landing-page approaches.
• Design advertisements and other marketing creative yourself.
• Create variations of existing creative to systematically test different hooks, headlines, visuals, layouts, and calls to action.
• Identify underperforming campaigns and diagnose why they are underperforming.
• Scale campaigns and creative that are producing strong results.
• Build structured A/B testing programs.
• Track performance and maintain clear reporting on what is working and what is not.
• Work with the broader Corgi team to improve the path from advertisement → lead → customer.
• Analyze lead quality, not simply lead volume.
• Help develop a repeatable creative testing and optimization process.
• Research competitors and advertising trends for ideas worth testing.
• Stay current on changes to advertising platforms, targeting capabilities, attribution, and creative best practices.
• Coordinate with outside vendors when additional production or specialized expertise is needed.

Skills

Paid advertising

Analytics

A/B testing

Campaign optimization

Creative design

Meta Ads

Google Ads

Tools

Meta Ads

Google Ads

Figma

Adobe Creative Suite

Canva

Job description

Corgi Insurance Inc. is seeking a Paid Media Optimization Specialist to own and optimize the company’s paid advertising engine. You will drive the full ad cycle from Create to Scale, across Meta, Google, YouTube and other channels, with a focus on cost per lead and acquisition growth.

This hands-on role requires you to design ads, run experiments, and iterate rapidly based on performance data to maximize results and improve overall campaign efficiency.