Paid Media Growth Lead — ROI-Driven, Full-Funnel

Drake & Associates, LLC; Milwaukee (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Drake & Associates, LLC is seeking a creative, sales-minded marketer to own our paid media and turn digital interest into client relationships. You’ll own the strategy from budget to bookings, build and optimize campaigns directly in Google Ads and Meta, and forecast monthly costs to stay on budget.

With EOS as our operating system, you’ll align with Marketing, Business Development, and Compliance to ensure every campaign is on-brand and converting, while driving measurable growth in client

Qualifications

• Five or more years of paid search or paid media advertising experience.
• Proficiency in Google Ads and Meta advertising.
• Bachelor’s degree required.

Responsibilities

• Own paid media strategy, channel mix, testing roadmaps, and budget allocation
• Build, launch, and optimize campaigns in Google Ads and Meta Business Manager
• Manage the paid media budget: forecast monthly costs, stay on budget, and reconcile discrepancies
• Rapidly test creative, audiences, formats, and channels to improve ROI and customer acquisition cost
• Track and report lead generation data, and partner with leadership on incrementality and efficiency
• Write and direct copy and content plans that bring our workshops, radio, TV, and other offline programs online
• Partner with Marketing, Business Development, and Compliance so every campaign is on-brand, approved, and converting

Skills

Paid media

Google Ads

Meta advertising

Google Analytics

Looker Studio

ActiveCampaign

Salesforce

SEO/SEM

Marketing automation

Education

Bachelor's degree

Tools

Google Ads

Meta advertising

Google Analytics

Looker Studio

ActiveCampaign

Salesforce

Job description

Drake & Associates, LLC is seeking a creative, sales-minded marketer to own our paid media and turn digital interest into client relationships. You’ll own the strategy from budget to bookings, build and optimize campaigns directly in Google Ads and Meta, and forecast monthly costs to stay on budget.

With EOS as our operating system, you’ll align with Marketing, Business Development, and Compliance to ensure every campaign is on-brand and converting, while driving measurable growth in client