Performance Marketing Manager

Pressrun; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Equity participation

Health, dental, and vision insurance

Unlimited PTO with a 3-week minimum

$2,500 annual learning & development预算

Job summary

Pressrun is seeking a data-driven Paid Media Manager to lead and optimize campaigns across search, social, and programmatic channels from our New York office. You will manage budgets, improve ROAS, and partner with creative teams to test and iterate strategies.

The ideal candidate has 4+ years of paid media experience in an agency or in-house setting, expert-level skills in Meta Ads, Google Ads, and LinkedIn Campaign Manager, and strong analytics using GA4 and Looker Studio.

Qualifications

• 4+ years managing paid media at an agency or in-house, with $500K+ annual budget experience.
• Expert-level proficiency in Meta Ads, Google Ads, and LinkedIn Campaign Manager.
• Strong analytical skills with experience in GA4, Looker Studio, or similar tools.
• Experience with creative testing methodologies and performance creative development.
• Understanding of full-funnel attribution and multi-touch measurement.
• Track record of improving ROAS while scaling spend.

Responsibilities

• Plan, execute, and optimize paid media campaigns across search, social, and programmatic channels.
• Manage and allocate paid media budgets to maximize ROAS and minimize CAC.
• Develop audience targeting strategies and creative testing frameworks.
• Build and maintain dashboards for real-time campaign performance monitoring.
• Collaborate with creative teams on ad creative development and iteration.
• Run A/B and multivariate tests on ad copy, creative, landing pages, and audiences.
• Report on campaign performance and translate insights into strategy adjustments.

Skills

Paid media management

Agency or in-house experience

Budget optimization

Campaign optimization

Tools

Meta Ads

Google Ads

LinkedIn Campaign Manager

GA4

Looker Studio

Job description

You run the paid engine. From Meta and Google to LinkedIn and programmatic, you'll manage and optimize paid campaigns that put Pressrun and our clients' content in front of the right people at the right time. You're data-obsessed and creatively fluent.

What you'll do

• Plan, execute, and optimize paid media campaigns across search, social, and programmatic channels
• Manage and allocate paid media budgets to maximize ROAS and minimize CAC
• Develop audience targeting strategies and creative testing frameworks
• Build and maintain dashboards for real-time campaign performance monitoring
• Collaborate with creative teams on ad creative development and iteration
• Run A/B and multivariate tests on ad copy, creative, landing pages, and audiences
• Report on campaign performance and translate insights into strategy adjustments

What we're looking for

• 4+ years managing paid media at an agency or in-house, with $500K+ annual budget experience
• Expert-level proficiency in Meta Ads, Google Ads, and LinkedIn Campaign Manager
• Strong analytical skills with experience in GA4, Looker Studio, or similar tools
• Experience with creative testing methodologies and performance creative development
• Understanding of full-funnel attribution and multi-touch measurement
• Track record of improving ROAS while scaling spend

Nice to have

• Experience marketing professional services, books, or content products
• Familiarity with programmatic advertising and DSP platforms
• Experience with AI-powered campaign optimization tools
• Equity participation
• Health, dental, and vision insurance
• Unlimited PTO with a 3-week minimum
• $2,500 annual learning & development budget