Performance-Driven Influencer Marketing Lead

Hellofresh; New York (NY); On-site; USD 105,000 - 129,000; Full time

Benefits offered by this job

401k with company match

Generous PTO, sabbatical, parental le

Health and wellness benefits

Employee discounts on subscriptions

Job summary

HelloFresh in New York is seeking a senior Growth Marketing lead focused on influencer and performance partnerships. You will own creator spend against growth targets, optimize CAC and ROI, and scale learnings across HelloFresh and related brands.

You will collaborate with data science and marketing analytics to measure performance and drive strategic decisions. The role emphasizes building strategic influencer relationships, data-driven decision making, and cross-functional collaboration to

Qualifications

• 5-7+ years of relevant professional experience with concrete results in performance marketing or partnerships.
• Hands-on experience running influencer programs with a track record of scaling creator spend while maintaining CAC targets.
• Experience with US influencer marketing and platforms (Meta, TikTok, YouTube) is a plus.

Responsibilities

• Drive efficient customer acquisition with high-volume influencer channels.
• Manage multiple influencer partnerships and agencies; define strategic direction.
• Create campaign analyses using KPIs (Sales, CR, CAC) across campaigns.
• Develop a data-driven growth acquisition strategy for managed channels across brands.
• Communicate performance to marketing leaders via reporting and analyses.
• Negotiate and manage partnerships, budgets, and creative collaborations with internal and external partners.

Skills

Influencer marketing

Performance marketing

Data analysis

Budget management

Partnerships

Cross-functional collaboration

Negotiation

Campaign optimization

Education

Bachelor's degree

Tools

Microsoft Excel

CRM tools

Job description

HelloFresh in New York is seeking a senior Growth Marketing lead focused on influencer and performance partnerships. You will own creator spend against growth targets, optimize CAC and ROI, and scale learnings across HelloFresh and related brands.

You will collaborate with data science and marketing analytics to measure performance and drive strategic decisions. The role emphasizes building strategic influencer relationships, data-driven decision making, and cross-functional collaboration to