Senior Creative Strategy Lead — Growth & Paid Social

HelloFresh; New York (NY); On-site; USD 137,000 - 167,000; Full time

Benefits offered by this job

401k match

FSA

Pre‑tax commuter benefits

Parental leave 16 weeks

HelloFresh subscription discount 85%

Friends & family discount 15%

Snacks & lunches

Outings & ERGs

Dynamic team environment

Job summary

HelloFresh in New York is seeking a Senior Creative Strategy Manager to lead performance-driven creative across paid channels and guide a high-output team. You will concept and review content with Copy, Video & Photo Production, Art Direction, and Growth partners to scale what works.

You’ll set strategic direction while rolling up your sleeves to produce and refine campaigns, leveraging cutting-edge tools and platform insights to drive conversions and performance.

Qualifications

• Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent.
• 5–7 years of creative strategy or marketing experience, ideally at a start-up or on a high-volume team driving results for a fast-growing business.
• Experience writing creative briefs and giving thoughtful feedback on marketing assets.
• Experience planning and executing paid social and growth marketing campaigns from start to finish.
• Hands-on fluency in creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud and Google Sheets.
• Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center.
• Excellent interpersonal, verbal and written communication skills.

Responsibilities

• Lead overall creative strategy across brands, with a strong focus on paid social content.
• Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight.
• Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels.
• Partner with brand marketing teams to build strong creative strategy across our brands.
• Identify high-impact testing opportunities and brief assets that align with testing goals.
• Build a deep understanding of what performs and what doesn’t, and use it to unlock new paid growth with Product Marketing and Growth Marketing.
• Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities.
• Share performance insights and next steps regularly with marketing leadership and creative partners.
• Stay current on industry trends, platform updates and emerging tools, and apply them to improve campaign performance.
• Collaborate across marketing, product, engineering and data to drive incremental performance across channels.

Skills

Strategic thinking

Analytical thinking

Leadership

Communication

Education

Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent

Tools

Motion AI

Meta Ads Manager

TikTok Ads Manager

Figma

Adobe Creative Cloud

Google Sheets

Meta Ad Library

TikTok Creative Center

Job description

HelloFresh in New York is seeking a Senior Creative Strategy Manager to lead performance-driven creative across paid channels and guide a high-output team. You will concept and review content with Copy, Video & Photo Production, Art Direction, and Growth partners to scale what works.

You’ll set strategic direction while rolling up your sleeves to produce and refine campaigns, leveraging cutting-edge tools and platform insights to drive conversions and performance.