Influencer Manager, Performance Marketing

Hellofresh; New York (NY); On-site; USD 105,000 - 129,000; Full time

Benefits offered by this job

401k with company match

Generous PTO, sabbatical, parental le

Health and wellness benefits

Employee discounts on subscriptions

Job summary

HelloFresh in New York is seeking a senior Growth Marketing lead focused on influencer and performance partnerships. You will own creator spend against growth targets, optimize CAC and ROI, and scale learnings across HelloFresh and related brands.

You will collaborate with data science and marketing analytics to measure performance and drive strategic decisions. The role emphasizes building strategic influencer relationships, data-driven decision making, and cross-functional collaboration to

Qualifications

• 5-7+ years of relevant professional experience with concrete results in performance marketing or partnerships.
• Hands-on experience running influencer programs with a track record of scaling creator spend while maintaining CAC targets.
• Experience with US influencer marketing and platforms (Meta, TikTok, YouTube) is a plus.

Responsibilities

• Drive efficient customer acquisition with high-volume influencer channels.
• Manage multiple influencer partnerships and agencies; define strategic direction.
• Create campaign analyses using KPIs (Sales, CR, CAC) across campaigns.
• Develop a data-driven growth acquisition strategy for managed channels across brands.
• Communicate performance to marketing leaders via reporting and analyses.
• Negotiate and manage partnerships, budgets, and creative collaborations with internal and external partners.

Skills

Influencer marketing

Performance marketing

Data analysis

Budget management

Partnerships

Cross-functional collaboration

Negotiation

Campaign optimization

Education

Bachelor's degree

Tools

Microsoft Excel

CRM tools

Job description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

You will be a key leader within the Performance Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh. This is a growth role - you will own creator spend against growth targets (conversions, CAC, ROI), not only awareness or brand campaigns.

Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio.

You will …

• Drive efficient customer acquisition working with our high volume influencer marketing channels.
• Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
  • Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.
• Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
  • Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
  • Develop meaningful creator relationships that drive conversions through creator content.
  • Put customer front and center and optimize channel UX in partnership with site/product team
• Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs
  • Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches.
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity.
  • Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth.
  • Explore new approaches, products, services and expansion opportunities that drive business strategy.
• Manage relationship(s) with external agencies as well as direct partners
  • Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing
  • Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content

You are…

• A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build “win-win” partnerships.
• A marketing expert with “test and learn” experience and strong ability to document and share best practices.
• Innovative, resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving.
• Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes.
• Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively.
• An efficient project manager with strong written and oral communication skills.
• Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration.

You have…

• 5-7 years of relevant professional experience with concrete, consistent results, including 1-2 years of performance marketing experience (PR or brand-only experience alone is not sufficient for this role)
• Hands-on experience running influencer programs (direct bookings, affiliate), with a record of scaling creator spend while holding CAC targets.
• Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
• At least 2+ years of influencer and/or agency management, with experience leading & influencing others
• Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly
• Background in eCommerce and/or subscription business models is a plus
• Background in food and beverage, subscription or related verticals (cooking, etc) a plus
• Strong business writing skills
• Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $105,105 — $128,700 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: [e-mail]
• APAC: [e-mail]
• United States: [e-mail]
• Canada: [e-mail]