Performance Creative Strategy Lead

Inside Out Awards Ltd; New York (NY); On-site; USD 101,000 - 138,000; Full time

Benefits offered by this job

401k match

Flexible Spending Account (FSA)

Pre-tax commuter benefits

Parental leave 16 weeks

PTO & Holidays

HelloFresh subscription discount 85%

Friends & family discount 15%

In-office snacks & catered lunches

Job summary

HelloFresh in New York is seeking an entrepreneurial Creative Strategy Manager to join our Performance and Innovation Team. You will partner with Brand Creative and Growth Marketing to craft end-to-end strategy, testing, and creative management across paid channels.

You’ll react to briefs with data-driven insights, guide the creative team on conversion-focused assets, and ensure brand guidelines are maintained throughout production. A fast-paced, collaborative environment awaits.

Qualifications

• Bachelor's degree in Advertising, Business, Marketing, Communications or equivalent.
• 5–7 years in creative strategy/marketing, ideally in a startup with high output.
• Excellent interpersonal, verbal and written communication skills.
• Experience writing creative briefs and providing thoughtful feedback.

Responsibilities

• Partner with Growth and GM teams to build strategic briefs that drive conversions.
• Bring learnings to projects to ensure best-in-class creative.
• Identify key creative testing opportunities and brief assets accordingly.
• Collaborate with product marketing and growth teams to unlock new growth via paid channels.
• Develop high-quality content with the creative team to engage users.
• Monitor asset performance and identify optimization opportunities.

Skills

Creative strategy

Paid social

Data analysis

Project management

Communication

Education

Bachelor's degree in Advertising, Business, Marketing, Communications

Job description

HelloFresh in New York is seeking an entrepreneurial Creative Strategy Manager to join our Performance and Innovation Team. You will partner with Brand Creative and Growth Marketing to craft end-to-end strategy, testing, and creative management across paid channels.

You’ll react to briefs with data-driven insights, guide the creative team on conversion-focused assets, and ensure brand guidelines are maintained throughout production. A fast-paced, collaborative environment awaits.