Influencer Growth & Partnerships Lead (NA)

HelloFresh; New York (NY); Presencial; USD 105.000 - 122.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k with company match

Generous PTO incl. sabbatical

Health benefits

Tuition reimbursement

Discounts on HelloFresh plans

Employee Resource Groups

Descripción de la vacante

HelloFresh in New York is seeking a senior influencer marketing leader to guide our growth partnerships across North America, with a heavy HelloFresh focus. You will drive strategic direction, manage influencer partnerships, analyze performance and optimize CAC, CR and other KPIs while working with internal stakeholders and external agencies.

You will collaborate with Data Science and Marketing Analytics, develop scalable playbooks, and lead negotiations and content ideation with creators to

Formación

• 5-7 years of relevant professional experience with concrete, consistent results.
• Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus.
• At least 2+ years of influencer and/or agency management, with experience leading & influencing others.
• Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly.
• Background in eCommerce and/or subscription business models is a plus.
• Background in food and beverage, subscription or related verticals (cooking, etc) a plus.
• Strong business writing skills.
• Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

Responsabilidades

• Drive efficient customer acquisition through high volume influencer channels.
• Directly manage multiple, complex partnerships with influencers and agencies across several segments and help define strategic direction.
• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
• Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.
• Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
• Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
• Develop meaningful creator relationships that engage audiences with our services and brands.
• Put customer front and center and optimize channel UX in partnership with site/product team.
• Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs.
• Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches.
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity.
• Innovate and lead new testing initiatives including new channel/partner launches to validate performance and drive incremental growth.
• Explore new approaches, products, services and expansion opportunities that drive business strategy.
• Manage relationship(s) with external agencies as well as direct partners.
• Evaluate, negotiate, onboard and proactively manage new / existing partners as needed.
• Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing.
• Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content

Conocimientos

Influencer marketing

Performance marketing

Agency management

US influencer marketing

Negotiation

Excel

Business writing

Cross-functional collaboration

Data-driven decisions

Educación

High school diploma or GED and Bachelor's degree

Herramientas

Meta

TikTok

YouTube

Snapchat

Pinterest

Twitch

Descripción del empleo

HelloFresh in New York is seeking a senior influencer marketing leader to guide our growth partnerships across North America, with a heavy HelloFresh focus. You will drive strategic direction, manage influencer partnerships, analyze performance and optimize CAC, CR and other KPIs while working with internal stakeholders and external agencies.

You will collaborate with Data Science and Marketing Analytics, develop scalable playbooks, and lead negotiations and content ideation with creators to