Performance-Driven Affiliate Marketing Lead

TCWGlobal; Culver City (CA); Vor Ort; USD 130.000 - 180.000; Vollzeit

Zusammenfassung

TCWGlobal is seeking an experienced Affiliate Marketing Manager to lead the Americas affiliate program across the United States, Canada, Mexico, and Brazil. You will develop and execute affiliate strategies to drive customer acquisition, revenue growth, and brand awareness, while overseeing campaign execution across launches and partnerships.

You will collaborate with cross-functional and global teams to optimize performance, negotiate partnerships, and manage budgets.

Qualifikationen

• 7+ years of experience in affiliate marketing.
• Strong analytical and reporting skills.
• Experience managing affiliate partnerships across a broad digital ecosystem.
• Excellent communication and negotiation abilities.

Aufgaben

• Develop and execute comprehensive affiliate marketing strategies to drive customer acquisition, revenue growth, and brand awareness.
• Lead affiliate and direct-response campaigns across the Americas, including the United States, Canada, Mexico, and Brazil.
• Manage campaign execution across product and marketing launches, ensuring programs are delivered accurately and effectively.
• Build, manage, and optimize relationships with affiliate partners, including publishers, content creators, and affiliate networks.
• Identify, evaluate, and onboard high-performing affiliate partners to expand program reach and effectiveness.
• Analyze campaign and partner performance data to identify optimization opportunities and maximize efficiency and ROI.
• Translate online performance signals and data into actionable insights and recommendations.
• Collaborate with paid media, brand marketing, e-commerce, and other cross-functional teams to align affiliate initiatives with broader business objectives.
• Negotiate partner contracts, commission structures, and incentive programs.
• Oversee campaign tracking, reporting, and attribution to measure program effectiveness and support accurate partner payouts.
• Monitor affiliate marketing industry trends and competitor strategies to identify opportunities and inform program strategy.
• Manage the affiliate marketing budget to support cost-effective growth and scalability.
• Collaborate with global teams to communicate key strategic project details and develop an aligned perspective on emerging trends and opportunities.
• Help ensure affiliate campaigns deliver a strong and consistent customer experience.

Kenntnisse

Affiliate marketing

Performance marketing

Analytics

Negotiation

Strategic collaboration

Tools

Impact

Partnerize

Rakuten

Commission Junction

Performance Horizon

Jobbeschreibung

TCWGlobal is seeking an experienced Affiliate Marketing Manager to lead the Americas affiliate program across the United States, Canada, Mexico, and Brazil. You will develop and execute affiliate strategies to drive customer acquisition, revenue growth, and brand awareness, while overseeing campaign execution across launches and partnerships.

You will collaborate with cross-functional and global teams to optimize performance, negotiate partnerships, and manage budgets.