Hybrid Digital Campaign Lead (PPC, Social & Analytics)

Placements24; United States; Hybrid; USD 18,000 - 26,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Generous annual leave

Job summary

Placements24 is seeking a Digital Campaign Specialist to plan, execute and optimize integrated digital marketing campaigns across multiple channels. You will manage paid search and social advertising, monitor ROI and KPIs, and collaborate with creative teams to craft compelling assets.

Ideal candidates have 2–4 years of experience, strong analytics, and proficiency with Google Ads, Facebook Ads Manager, and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in digital campaign management or digital marketing.
• Proven experience managing paid search (PPC) and social media advertising campaigns.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong analytical skills and experience with web analytics tools (Google Analytics).
• Excellent understanding of campaign optimization techniques and performance tracking.
• Proficient in Microsoft Excel for data analysis and reporting.
• Strong organizational and project management skills.
• Good communication and collaboration abilities.
• Familiarity with email marketing platforms is a plus.

Responsibilities

• Plan, execute, and manage integrated digital marketing campaigns across multiple channels.
• Develop campaign strategies, including audience targeting, budget allocation, and channel mix.
• Set up and manage paid advertising campaigns on platforms such as Google Ads and social media advertising networks.
• Monitor campaign performance, track key metrics (ROI, CPA, CTR, conversion rates), and provide regular reports.
• Optimize campaigns in real-time based on performance data to improve results.
• Collaborate with the creative and content teams to develop compelling campaign assets.
• Conduct A/B testing on campaign elements to identify best-performing strategies.
• Ensure campaigns are delivered on time and within budget.
• Stay informed about industry best practices and emerging trends in digital advertising and campaign management.
• Assist in managing email marketing campaigns, including list segmentation and deployment.

Skills

PPC management

Social media advertising

Google Ads

Facebook Ads Manager

Data analysis

Excel

Campaign optimization

Email marketing

A/B testing

Budget management

Education

Bachelor's degree in Marketing / Business Administration

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

Placements24 is seeking a Digital Campaign Specialist to plan, execute and optimize integrated digital marketing campaigns across multiple channels. You will manage paid search and social advertising, monitor ROI and KPIs, and collaborate with creative teams to craft compelling assets.

Ideal candidates have 2–4 years of experience, strong analytics, and proficiency with Google Ads, Facebook Ads Manager, and Google Analytics.