Digital Media Buyer - HYBRID

ReachMobi

Philadelphia (Philadelphia County)

Hybrid

USD 70,000 - 120,000

Full time

9 days ago

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Benefits offered by this job

Hybrid schedule

Unlimited PTO

401k match up to 4%

Health/Vision/Dental insurance

Flexible Spending Accounts

Life Insurance

AD&D

STD & LTD 100% employer paid

Sponsorship available

Daily catered lunches

No dress code

Great Place to Work

Job summary

ReachMobi is seeking a results-driven digital advertising specialist to own performance-based mobile campaigns. You will develop partnerships, organize media buying across major networks, and craft data-driven ad copies to optimize CPA/CPI and ROI.

The role requires hands-on analytics, UGC testing, and strong Excel/SQL proficiency. You will work in a fast-paced environment with a growth mindset, collaborating across teams to scale profitable cohorts and drive measurable impact for digital

Qualifications

2+ years of professional experience running performance-based (CPC/CPI/CPA) mobile ad campaigns across platforms.
Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
Experience analyzing conversion rates, CTR, retention, LTV and other KPI metrics.
Proficient with Excel (Pivot tables, data visualization, VLOOKUP, SUMIF).
Experience creating ad copy – text and creative elements.
Experience with SQL and data extraction for reporting.
Advanced Photoshop and Illustrator skills.
Mobile advertising experience and data-driven decision making.

Responsibilities

Develop, deploy, and optimize digital distribution partnerships with key platforms.
Organize digital media buying across display, search, and social networks to drive traffic.
Perform market research to refine paid media strategies and identify opportunities.
Craft ad copy and optimize CPA/CPM/CPI performance across media types.
Analyze, review, and report on campaign effectiveness with actionable insights.
Create text and image creatives, run split tests, and optimize cohorts.
Identify profitable user segments and source bid optimizations to hit ROI targets.

Skills

Performance marketing

Campaign management

Data analysis

Excel

Ad copywriting

SQL

Photoshop

Illustrator

Mobile advertising

KPI interpretation

Tools

SQL

Photoshop

Illustrator

Google Ads

Facebook Ads

UGC testing tools

Job description

Why ReachMobi?

At ReachMobi, there are no ceilings. You are the owner and architect of your career path, with no one-size-fits-all model. We are both visionaries and builders, operating without bureaucracy or red tape. Our ethos is simple: have an idea in the morning, ship it by the afternoon, and have data by the evening. No matter your role, you operate as a founder, building, scaling, and continuously growing into what’s next.

As an incubator for app studios, we provide the technology, leadership, and resources needed to turn bold ideas into scalable businesses. We don’t just build apps, we build the companies behind them and the future CEOs who lead them.

How You’ll Make an Impact

You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
Have a creative knack for constructing killer ad copy and can drive brass-tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis.
Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations.
Text and image creative creation, split testing, and
Know the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts.
Source level bid optimizations to hit product LTV and ROI

What You Need

2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms.
Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s.
Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF)
Firsthand experience creating ad copy – text and
Experience with SQL is
Advanced Photoshop skills, Illustrator experience
Mobile advertising experience
Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes.

Values

At ReachMobi, our core values guide how we work, make decisions, and show up every day. We move fast, take ownership, and focus on delivering results that matter. We rely on data to guide our decisions, challenge ourselves to continuously improve, and stay focused on winning as a team. We operate without drama or ego, treating others with respect and keeping our attention on the work. Together, these values set clear expectations for accountability, collaboration, and performance across the company.

Data Driven:We speak in data and act on what matters. Decisions are grounded in evidence, not assumptions, and we use data to focus on the work that has the greatest impact.
Get Sh*t Done:We move fast, take ownership, and deliver. We focus on action over process and don’t get stuck in unnecessary meetings or red tape. Everyone is empowered to solve problems, follow through, and get the work across the finish line.
Beat the Goat:We challenge the best and keep iterating until we win. We don’t settle for “good enough,” and we don’t wait for permission to make things better. This value reflects a relentless focus on results, the courage to take smart risks, and the discipline to keep pushing forward when things get hard. We take ownership, learn quickly, and adapt until we find the right solution.
No Drama, No Egos, No As*holes:Drama distracts. Ego isolates. We focus on the work. Drama is distracting, and we can’t win when ego gets in the way. We treat others with respect, regardless of title or role, and we don’t let hierarchy define how we collaborate. When we leave drama at the door and put ego aside, we create an environment where teams can focus, trust each other, and win together.

Benefits Overview