Performance Digital Marketing Lead – Funnels & Analytics

Financial Services of America Inc; Troy (MI); Presencial; USD 63.000 - 77.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Benefits

401k

Paid Time Off

Paid Holidays

Paid Licensing

Descripción de la vacante

Financial Services of America is seeking a Digital Marketing Specialist to own day-to-day execution, measurement and optimization of digital marketing efforts. You will work directly with the Marketing Director to build a growing lead-generation engine and optimize campaigns across Meta, Google, YouTube, and more.

You’ll manage paid media, landing pages, conversion tracking, and analytics, driving performance and lead quality.

Formación

• 3+ years of hands-on digital/performance marketing experience.
• Experience with Meta Ads Manager and Google Ads.
• Experience with GA4 and GTM.
• Experience with Meta Pixel and conversion tracking.
• Familiarity with retargeting and audience development.
• Experience with landing pages and conversion optimization.
• Proficient in A/B testing and campaign analytics.
• Knowledge of Google Search Console and SEO fundamentals.
• Strong data analysis and reporting skills.
• Excel/Sheets proficiency for marketing data.

Responsabilidades

• Own paid digital advertising campaigns across Meta, Google, YouTube and other platforms.
• Manage campaign budgets and monitor performance.
• Test audiences, creative, copy, offers and landing pages.
• Build and manage retargeting campaigns and optimize lead quality.
• Oversee digital lead funnels from ad to client conversion.
• Configure and monitor tracking with GA4, GTM, and Pixel.
• Analyze site and landing-page performance to drive results.
• Collaborate with Marketing Director to grow lead-generation engine.
• Prepare campaign analytics and performance reports.

Conocimientos

Digital marketing

Paid media

Analytics

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Retargeting

Landing pages

A/B testing

SEO fundamentals

Campaign analytics

Excel/Sheets

Descripción del empleo

Financial Services of America is seeking a Digital Marketing Specialist to own day-to-day execution, measurement and optimization of digital marketing efforts. You will work directly with the Marketing Director to build a growing lead-generation engine and optimize campaigns across Meta, Google, YouTube, and more.

You’ll manage paid media, landing pages, conversion tracking, and analytics, driving performance and lead quality.