Director of Digital Growth & Funnel Optimization

Allegacy; Winston-Salem (NC); Híbrido; USD 150 000 - 190 000; Tempo integral

Resumo da oferta

Allegacy seeks a Director of Digital Channel Performance to lead measurement and optimization of its digital funnel across personal, business, and wealth segments. You’ll turn insights into actions that boost acquisition, conversion, product adoption, and relationships.

Partnering with Marketing, Digital Experience, and Data & Analytics, you’ll set KPIs, build dashboards, and drive test-and-learn programs to improve channel performance and growth.

Qualificações

• Bachelor’s degree in Marketing, Business, Digital Strategy, or related field.
• 7+ years of experience in digital channel performance, digital marketing performance, conversion optimization, customer/member acquisition, or related disciplines.
• Proven experience monitoring and improving multi-step digital sales and conversion funnels.
• Strong understanding of digital channel performance measurement, attribution, conversion optimization, and experimentation.
• Highly data-curious and analytically minded, with a demonstrated ability to determine what data is needed, identify how to obtain it, and use it to answer digital channel and business performance questions.
• Strong ability to analyze and interpret quantitative and behavioral data, identify meaningful patterns, and distinguish actionable insights from reporting noise.
• Experience with digital channels, websites, digital analytics, CRM/marketing automation platforms, and digital application or commerce experiences.
• Financial services experience preferred, with knowledge of deposit, lending, wealth, and relationship-based financial products beneficial.
• Strong cross-functional collaboration, communication, and influencing skills.
• Strong data storytelling skills, with the ability to translate digital performance analysis into clear insights, implications, reports and visualizations that educate stakeholders and influence action.

Responsabilidades

• Monitor digital sales funnel performance across critical conversion points, including response, progression, application, conversion, and relationship growth.
• Establish a disciplined approach for measuring the effectiveness of digital channels against growth objectives, including new-member acquisition and product adoption.
• Connect digital campaigns, email, website activity, digital applications, and other activation efforts to downstream outcomes.
• Identify and quantify digital channel and conversion opportunities for improvement and engage partners to implement actions.
• Establish a structured test-and-learn approach for funnel opportunities, defining success measures and applying learnings.
• Develop clear dashboards and visualizations to surface insights and drive action across stakeholders.
• Partner with Marketing, Digital Experience, Solutions/Product, and Data & Analytics to move opportunities from insight to action.
• Define and maintain KPIs that connect activation activity to acquisition, conversion, product adoption, and relationship growth.

Conhecimentos

Digital analytics

A/B testing

Data storytelling

Cross-functional collab

Marketing attribution

CRM/marketing automation

Digital channels

Financial services knowledge

Stakeholder influence

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

Google Analytics

Adobe Analytics

CRM platforms

Marketing automation tools

Descrição da oferta de emprego

Allegacy seeks a Director of Digital Channel Performance to lead measurement and optimization of its digital funnel across personal, business, and wealth segments. You’ll turn insights into actions that boost acquisition, conversion, product adoption, and relationships.

Partnering with Marketing, Digital Experience, and Data & Analytics, you’ll set KPIs, build dashboards, and drive test-and-learn programs to improve channel performance and growth.