Digital Marketing Lead — Data-Driven Lead Gen

Financial Services of America; Troy (MI); On-site; USD 60,000 - 81,000; Full time

Benefits offered by this job

Health Benefits

401k

Paid Time Off

Paid Holidays

Paid Licensing

Job summary

Financial Services of America is seeking a Digital Marketing Specialist to own the day-to-day execution, measurement and optimization of our digital marketing efforts. This is not a social media coordinator position; you should understand paid media, tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and use data to continually improve performance.

You'll work directly with FSA's Marketing Director and internal marketing team to help build and

Qualifications

• 3+ years of hands-on digital/performance marketing experience.
• Experience with Meta Ads Manager, Google Ads and GA4.
• Experience with Google Tag Manager and pixel tracking.
• Proficiency in landing pages and conversion optimization.
• Strong data analysis and reporting skills.
• Familiarity with SEO fundamentals and website performance.
• Experience with CRM systems and marketing automation is a plus.

Responsibilities

• Build, manage and optimize campaigns across Meta/FB, Instagram, Google Ads, YouTube and other platforms.
• Manage campaign budgets and monitor performance.
• Test audiences, creative, copy, offers and landing pages.
• Build and manage retargeting campaigns to improve lead quality and lower costs.
• Analyze campaign performance and optimize for qualified leads and appointments.
• Oversee analytics and conversion tracking across GA4, GTM and pixels.
• Work with the team to improve landing pages and SEO for better conversion.
• Ensure complete lead-to-client path tracking from ad to appointment.

Skills

Digital marketing

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel and tracking

Retargeting and audience development

Landing pages and conversion

A/B testing

SEO fundamentals

Campaign analytics & reporting

Excel/Google Sheets

CRM marketing automation

Tools

WordPress

Zapier

APIs

Marketing automation

Job description

Financial Services of America is seeking a Digital Marketing Specialist to own the day-to-day execution, measurement and optimization of our digital marketing efforts. This is not a social media coordinator position; you should understand paid media, tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and use data to continually improve performance.

You'll work directly with FSA's Marketing Director and internal marketing team to help build and