Digital Marketing Lead: Funnels, Analytics & Optimization

Financial Services of America; City of Troy (NY); On-site; USD 60,000 - 81,000; Full time

Job summary

Financial Services of America is seeking a Digital Marketing Specialist to own day-to-day execution, measurement and optimization of our digital marketing efforts. This role focuses on paid media, conversion tracking, landing pages, pixels, GA4, GTM, SEO, retargeting and lead funnels, using data to improve performance.

You’ll work directly with FSA's Marketing Director and internal marketing team to build and operate a growing digital lead-generation engine.

Qualifications

• 3+ years of hands-on digital/performance marketing experience.
• Experience with paid media, tracking and attribution, lead funnels.
• Familiarity with CRM, marketing automation and data tools is a plus.

Responsibilities

• Build, manage and optimize campaigns across Meta, Google Ads, YouTube and other platforms.
• Set up and troubleshoot analytics and tracking (GA4, GTM, Meta Pixel).
• Improve landing pages and conversion paths through testing and optimization.
• Provide campaign analytics and reporting to guide decisions.
• Collaborate with Marketing Director and team to grow digital lead generation.

Skills

digital marketing

performance marketing

lead generation

data-driven optimization

campaign optimization

A/B testing

landing pages

SEO fundamentals

analytics

retargeting

conversions

budget management

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Conversions API

GA4

WordPress

Job description

Financial Services of America is seeking a Digital Marketing Specialist to own day-to-day execution, measurement and optimization of our digital marketing efforts. This role focuses on paid media, conversion tracking, landing pages, pixels, GA4, GTM, SEO, retargeting and lead funnels, using data to improve performance.

You’ll work directly with FSA's Marketing Director and internal marketing team to build and operate a growing digital lead-generation engine.