Remote Performance Creative Strategist - Meta & E-Commerce

Paired; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Paired is seeking a Performance Creative Strategist to own the strategy behind paid social creative across Meta and other performance channels. You’ll use performance data, customer research, and clear hypotheses to decide what the team should produce next—and why.

You’ll build a steady pipeline of new concepts, turn insights into actionable briefs, and help the team identify and scale winning creative. This role focuses on performance creative strategy, not on managing social accounts or buying

Qualifications

• Experience developing creative strategy for a performance-driven e-commerce brand or agency.
• Strong understanding of Meta advertising and direct-response creative.
• Ability to interpret ad performance data and use it to make creative decisions.

Responsibilities

• Own the creative strategy for paid social across Meta and other performance channels.
• Maintain a pipeline of new concepts and variations for testing.
• Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers.
• Write detailed briefs for video ads, static ads, UGC, founder-led content, and product demos.
• Develop hooks, scripts, headlines, calls to action, and messaging angles.
• Collaborate with creators, video editors, designers, media buyers, and the founder to bring concepts to life.
• Research customers, reviews, support conversations, competitors, trends, and adjacent markets to uncover insights.
• Structure tests so the team can clearly understand what changed, why it changed, and what was learned.
• Monitor creative fatigue and plan replacements before performance declines.
• Keep concepts accurate to the products and on brand while moving the creative roadmap forward.

Skills

Creative strategy

Meta ads

Data-driven decisions

Copywriting

Brief writing

Collaboration

English proficiency

Job description

Paired is seeking a Performance Creative Strategist to own the strategy behind paid social creative across Meta and other performance channels. You’ll use performance data, customer research, and clear hypotheses to decide what the team should produce next—and why.

You’ll build a steady pipeline of new concepts, turn insights into actionable briefs, and help the team identify and scale winning creative. This role focuses on performance creative strategy, not on managing social accounts or buying