Senior Omnichannel Data & Analytics Specialist

Interpublic; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

Omnicom Precision Marketing is seeking a Senior Analyst, Omnichannel Data & Analytics within the MRM Health division in the United States. The role spans data transformation, strategy, performance, and analytics to deliver data-driven omnichannel experiences for healthcare clients, combining CRM, audience science, and marketing technology.

The ideal candidate has strong SQL, CDP experience, and knowledge of data ingestion, identity resolution, and audience activation.

Qualifications

• 4+ years in marketing analytics or related fields.

Responsibilities

• Omnichannel Analytics & Insights: conduct advanced analyses across digital, CRM, media and customer/HCP data to identify patterns and opportunities.
• CDP, Data & Audience Science: work with Salesforce Data Cloud and Marketing Cloud Personalization to explore profiles and audiences and prepare data for analytics and AI-enabled platforms.
• Media & Activation Analytics: analyze audience activation performance and evaluate CDP-to-media use cases to improve targeting and efficiency.
• BI & Advanced Analytics: perform exploratory and advanced analytics using Databricks and AI-enabled capabilities to support predictive analytics.

Skills

SQL

CDP

BI

Data ingestion

Identity resolution

Audience activation

ETL

Google Analytics

ML/AI analytics

Communication

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Marketing Cloud Personalization

Databricks

The Trade Desk

Job description

Omnicom Precision Marketing is seeking a Senior Analyst, Omnichannel Data & Analytics within the MRM Health division in the United States. The role spans data transformation, strategy, performance, and analytics to deliver data-driven omnichannel experiences for healthcare clients, combining CRM, audience science, and marketing technology.

The ideal candidate has strong SQL, CDP experience, and knowledge of data ingestion, identity resolution, and audience activation.