Senior Omnichannel Data & Analytics Specialist

AC1 McCann Relationship Mktg, LLC

United States

On-site

USD 80,000 - 90,000

Full time

2 days ago

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Job summary

Omnicom Precision Marketing is seeking a Senior Analyst, Omnichannel Data & Analytics within the MRM Health division in the United States. The role spans data transformation, strategy, performance, and analytics to deliver data-driven omnichannel experiences for healthcare clients, combining CRM, audience science, and marketing technology.

The ideal candidate has strong SQL, CDP experience, and knowledge of data ingestion, identity resolution, and audience activation.

Qualifications

4+ years in marketing analytics or related fields.

Responsibilities

Omnichannel Analytics & Insights: conduct advanced analyses across digital, CRM, media and customer/HCP data to identify patterns and opportunities.
CDP, Data & Audience Science: work with Salesforce Data Cloud and Marketing Cloud Personalization to explore profiles and audiences and prepare data for analytics and AI-enabled platforms.
Media & Activation Analytics: analyze audience activation performance and evaluate CDP-to-media use cases to improve targeting and efficiency.
BI & Advanced Analytics: perform exploratory and advanced analytics using Databricks and AI-enabled capabilities to support predictive analytics.