Marketing Data Scientist & Analytics Specialist

OMDUS OMD USA LLC; United States; On-site; USD 71,000 - 75,000; Full time

Job summary

Omnicom’s OMD agency is seeking a Data and Analytics professional to drive measurement, reporting, and dashboard development for campaigns in a fast-paced environment. You will partner with planning teams, develop data-driven insights, and present analyses to clients on a regular cadence.

The role emphasizes data QA, performance storytelling, and staying current with industry trends while working in-office several days per week in California.

Qualifications

• Degree and 1+ year in data and analytics in advertising or marketing.
• Experience with media campaign planning and execution is a plus.
• Strong analytical and storytelling capabilities.

Responsibilities

• Execute the measurement plan for campaigns.
• Produce reports and analyses per measurement plans.
• Develop dashboards in data visualization tools such as Datorama and Tableau.
• Perform ongoing data QA to ensure data used for reporting and analysis is accurate.
• Develop observations and actionable insights around campaign results.
• Data storytelling of results and analyses in presentation decks/slides.
• Present reports and proposals to clients during monthly and weekly phone calls.
• Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training.

Skills

Integrated marketing

Media budgeting

ROI development

Audience-based marketing

Data storytelling

Communication skills

Education

Bachelor's degree

Tools

Datorama

Tableau

Job description

Omnicom’s OMD agency is seeking a Data and Analytics professional to drive measurement, reporting, and dashboard development for campaigns in a fast-paced environment. You will partner with planning teams, develop data-driven insights, and present analyses to clients on a regular cadence.

The role emphasizes data QA, performance storytelling, and staying current with industry trends while working in-office several days per week in California.