Marketing Data & Insights Analyst

BankNewport; Middletown (RI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

BankNewport is seeking a data-driven Marketing Analytics professional to transform data from CRM, digital platforms, and core banking systems into actionable insights. You will support marketing reporting, campaign measurement, and audience segmentation from the Middletown office, with a hybrid schedule.

The role requires 5+ years in marketing analytics, strong analytical and visualization skills, and collaboration with IT/Data teams and business units to drive informed decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Analytics, or a related field.
• 5+ years of experience in marketing analytics or a related role.
• Strong analytical skills with ability to interpret large datasets.
• Proficiency in data visualization and reporting tools.
• Experience with CRM, marketing automation platforms.

Responsibilities

• Aggregate and maintain marketing and business line data from multiple sources, including CRM, digital platforms, and core banking systems.
• Maintain and develop Bank-wide onboarding and customer lifecycle programs.
• Serve as direct support to the Marketing department, and liaison with IT/Data teams, Retail and other business units to understand business needs and provide insights to enhance marketing efforts.
• Support the execution of marketing campaigns, including developing data lists, setting up automation within CRM, and interacting with the internal designer and agency through campaign development.
• Develop and maintain recurring reports to track marketing performance, customer engagement, and product adoption.
• Translate analytical findings into actionable guidance for marketing and business line leaders.

Skills

Analytical skills

Data visualization

Marketing analytics

Communication

Education

Bachelor's degree in Marketing, Business Analytics, Data Analytics, or related field

Tools

Excel

Power BI

Google Analytics

CRM

Job description

BankNewport is seeking a data-driven Marketing Analytics professional to transform data from CRM, digital platforms, and core banking systems into actionable insights. You will support marketing reporting, campaign measurement, and audience segmentation from the Middletown office, with a hybrid schedule.

The role requires 5+ years in marketing analytics, strong analytical and visualization skills, and collaboration with IT/Data teams and business units to drive informed decisions.