Marketing Analytics Lead — Customer Insights & Growth

PNC; Pittsburgh (Allegheny County); On-site; USD 91,000 - 202,800; Full time

Benefits offered by this job

Medical/prescription drug coverage

401(k) with PNC match

Paid time off including vacation and holidays

Job summary

PNC in Pittsburgh is seeking a Business Analytics Lead to drive digital marketing analytics. In this role, you will unlock customer insights and influence marketing campaigns through hands-on analytics across various channels.

The ideal candidate must have deep expertise in SQL, experience with data visualization tools, and a strong background in digital marketing analytics. The position offers collaboration with multiple business functions and opportunities for mentorship.

Qualifications

• 5+ years of industry-relevant experience.
• Deep technical proficiency in SQL with ability to write complex queries.
• Strong expertise in dashboarding tools such as Tableau or Power BI.

Responsibilities

• Drive hands-on analytics work across digital marketing campaigns.
• Write advanced SQL queries to analyze data from enterprise platforms.
• Build, maintain, and enhance interactive dashboards.

Skills

Analytical Thinking

Business Intelligence (BI)

Data-Driven Decision Making

Data Integration

Strategic Planning

Education

Bachelor's degree

Tools

SQL

Tableau

Power BI

Hadoop

Teradata

Job description

PNC in Pittsburgh is seeking a Business Analytics Lead to drive digital marketing analytics. In this role, you will unlock customer insights and influence marketing campaigns through hands-on analytics across various channels.

The ideal candidate must have deep expertise in SQL, experience with data visualization tools, and a strong background in digital marketing analytics. The position offers collaboration with multiple business functions and opportunities for mentorship.