People & Culture Generalist for Growth-Stage HR

AO Swag; Coppell (TX); On-site; USD 60,000 - 85,000; Full time

Job summary

AO Swag is hiring a hands-on HR Generalist to drive recruiting, onboarding, employee relations, and culture initiatives in a fast-paced growth environment. You will partner with leadership and manage payroll collaboration with our PEO, while ensuring compliance and a high-performing culture.

The role emphasizes building strong internal processes, supporting managers, and shaping AO Swag's people strategy as we scale. This position is on-site in Coppell, TX.

Qualifications

• Bachelor's degree in HR, Business Administration, or related field (MBA a plus).
• 2-3 years of HR generalist or business partner experience, ideally in a fast-paced growth environment.
• Strong knowledge of HR practices, employment law, and compliance.
• Experience with payroll and benefits administration (PEO experience preferred).
• Proven success in recruiting, onboarding, employee relations, and culture-building.
• Excellent interpersonal, communication, and problem-solving skills.
• High emotional intelligence, discretion, and people-first mindset.
• Familiarity with HRIS, ATS, and payroll platforms.

Responsibilities

• Lead recruitment and onboarding processes, including job postings, sourcing, screening, interviews, and offers.
• Partner with managers to identify staffing needs and recommend compensation levels.
• Coordinate onboarding (orientation, system setup, training) and convert temps to full-time when appropriate.
• Serve as confidential employee resource; coach managers and conduct investigations as needed.
• Support performance management, goal-setting, feedback, and evaluations.
• Plan and execute culture-building activities and quarterly all-hands meetings.
• Collaborate with the PEO on payroll, PTO, bonuses, timecards, and compliance.
• Maintain HR records, ensure policy compliance, and manage OSHA-related tasks.

Skills

HR Generalist experience

Recruiting

Employee relations

Culture-building

People-first mindset

Communication

Discretion

Problem-solving

Education

Bachelor's degree in HR, Business Admin, or related field

MBA a plus

Tools

HRIS

ATS

Payroll platforms

Job description

AO Swag is hiring a hands-on HR Generalist to drive recruiting, onboarding, employee relations, and culture initiatives in a fast-paced growth environment. You will partner with leadership and manage payroll collaboration with our PEO, while ensuring compliance and a high-performing culture.

The role emphasizes building strong internal processes, supporting managers, and shaping AO Swag's people strategy as we scale. This position is on-site in Coppell, TX.