Payer Marketing Manager: Growth Strategy & Equity Options

athenahealth; Florida; On-site; USD 96,000 - 164,000; Full time

Job summary

athenahealth in the United States is seeking a Payer Marketing Manager to lead the payer go-to-market strategy, drive multi-channel programs, and accelerate pipeline growth across payer buyers. You will partner with Sales, Product Marketing, Operations, and Marketing to translate market insights into coordinated campaigns.

The team owns the go-to-market across payer audiences, building audience-centric strategies and reporting on KPIs such as engagement and revenue influence.

Qualifications

• Minimum 6+ years in B2B marketing or payer market segments.
• Proven ability to develop go-to-market strategies and multi-channel campaigns.
• Strong analytics, segmentation, and performance reporting skills.
• Experience collaborating with Sales, Product Marketing, and Operations.
• Excellent communication, organization, and project management.
• Experience with healthcare technology or SaaS is preferred.

Responsibilities

• Develop and execute payer segment go‑to‑market strategies aligned to objectives and revenue goals.
• Analyze payer market trends, personas, and segments to inform messaging and campaigns.
• Partner with Sales, Product Marketing, Campaigns, Marketing Operations, and Commercial Operations to align strategy and data.
• Oversee program execution from planning through post-launch analysis with coordinated messaging and channel activation.
• Build executive-ready reporting linking activity to KPIs like engagement, meetings, pipeline, and revenue influence.
• Maintain segment calendars and activation plans across cross-functional teams.

Skills

Payer marketing

B2B marketing

Go-to-market strategy

Campaign planning

Cross-functional leadership

Analytics & reporting

Education

Bachelor's degree in Marketing, Communications, Healthcare Administration, Business

Tools

Marketing automation

CRM

Dashboards

AI in campaigns

Job description

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