Patient Lifecycle Growth & Personalization Lead

Headway; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Headway is seeking a lifecycle marketer to own the owned-channel relationship with patients from first contact through long-term care, using email, SMS, push, and in-app messaging to support access to mental health care.

You will design and run campaigns, collaborate with Product and Data to optimize journeys, and work with Engineering to instrument events and with Data Science to bring predictive signals to lifecycle personalization.

Qualifications

• 6+ years building lifecycle programs hands-on.
• Experience designing and analyzing A/B tests in lifecycle.
• Active practitioner with AI tools in current work.
• Fluency with Iterable or Braze or comparable consumer lifecycle tools.

Responsibilities

• Own design and execution of lifecycle campaigns across email, SMS, push, and in-app.
• Collaborate with Product and Data to optimize the patient journey.
• Instrument events with Engineering and work with Data Science on personalization.
• Run triggered lifecycle journeys from activation to retention.
• Lead segmentation end-to-end and QA campaign logic without data tickets.
• Design and run A/B and multivariate tests to measure incrementality.
• Build and maintain an experimentation roadmap prioritizing impact.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

In-app messaging

A/B testing

Multivariate testing

Data collaboration

Tools

Iterable

Braze

Job description

Headway is seeking a lifecycle marketer to own the owned-channel relationship with patients from first contact through long-term care, using email, SMS, push, and in-app messaging to support access to mental health care.

You will design and run campaigns, collaborate with Product and Data to optimize journeys, and work with Engineering to instrument events and with Data Science to bring predictive signals to lifecycle personalization.