Senior Lifecycle Growth Strategist

Content Creators; United States; Hybrid; USD 105,000 - 155,000; Full time

Benefits offered by this job

Equity compensation

Medical, Dental, Vision

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

Parental leave (16 weeks)

Fertility reimbursement

13 paid holidays

Flexible PTO

EAP

Training and development

Job summary

Headway is expanding its patient lifecycle team to build owned-channel relationships with patients from first contact through long-term care. You will design and operate campaigns across email, SMS, push, and in-app messaging to improve activation and retention.

Collaborate with Product, Engineering, and Data Science to instrument events, ship notifications, and apply model-driven personalization at scale. The role requires 6+ years building lifecycle programs, deep platform fluency in Iterable

Qualifications

• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app.
• Fluent with lifecycle platforms like Iterable or Braze.
• Experience in consumer health, wellness, subscription, or financial services contexts.
• Have designed, run, and analyzed A/B tests in lifecycle.
• Comfortable with pulling segments, validating event data, and QA campaign flows without data tickets.
• Active practitioner using AI tools in daily work, not just discussion.
• Comfortable with ambiguity and absence of a playbook.

Responsibilities

• Design and build triggered lifecycle journeys across email, SMS, push, and in-app from welcome/activation to re-engagement and retention.
• Own segmentation end-to-end: pull audiences, validate event data, QA campaign logic without a data ticket for every audience build.
• Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks.
• Build from a queue of campaign ideas and backlog.
• Partner with Product to align lifecycle programs to product milestones and patient-facing features.
• Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle.
• Collaborate with Data Science to bring predictive signals into campaign triggers and personalization logic.
• Build and maintain an experimentation roadmap prioritized by impact on activation and retention.

Skills

Lifecycle programs

Email campaigns

SMS campaigns

Push/in-app

Iterable/Braze

A/B testing

Data QA

Tools

Iterable

Braze

Job description

Headway is expanding its patient lifecycle team to build owned-channel relationships with patients from first contact through long-term care. You will design and operate campaigns across email, SMS, push, and in-app messaging to improve activation and retention.

Collaborate with Product, Engineering, and Data Science to instrument events, ship notifications, and apply model-driven personalization at scale. The role requires 6+ years building lifecycle programs, deep platform fluency in Iterable