Provider Lifecycle Marketing Manager

Headway; New York (NY); On-site; USD 122,000 - 190,000; Full time

Benefits offered by this job

Medical

Dental

Vision

HSA/FSA

401(k) matching

Carrot Fertility reimbursement

Parental leave

Job summary

Headway is building the largest network of mental health providers in the US and is transforming how care is accessed. As the second Lifecycle Marketing hire on the Provider Experience team, you will own programs from segmentation to deployment across email and in-product channels, using behavioral signals to drive activation, adoption, and retention.

You will collaborate with Product, Product Marketing, Customer Success, and Creative to ensure a consistent provider experience, and you will lead

Qualifications

• 5+ years in a marketplace, subscription, or product-led environment.
• Built lifecycle programs that changed customer behavior.
• Able to develop a six-month roadmap and bring work to life in a platform.

Responsibilities

• Build and shape the lifecycle program across provider journeys.
• Design provider journeys from activation to long-term engagement.
• Own segmentation, trigger logic, sequencing, testing, and deployment (email and in-product channels).
• Create a continuous test-and-learn engine across audience, messaging, channel, and timing.
• Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle programs with product priorities.
• Measure lifecycle performance and tie programs to activation, feature adoption, engagement, and retention.

Skills

Lifecycle marketing

Experimentation

Provider Marketing

Tools

Iterable

Intercom

Job description

Headway is building the largest network of mental health providers in the US and is transforming how care is accessed. As the second Lifecycle Marketing hire on the Provider Experience team, you will own programs from segmentation to deployment across email and in-product channels, using behavioral signals to drive activation, adoption, and retention.

You will collaborate with Product, Product Marketing, Customer Success, and Creative to ensure a consistent provider experience, and you will lead