Lifecycle Marketing Lead, Provider Experience

Content Creators; New York (NY); Hybrid; USD 122,000 - 190,000; Full time

Benefits offered by this job

Equity compensation

Medical, Dental, Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

13 paid holidays + holiday break

Flexible PTO

EAP

Training and professional development

Job summary

Headway is building the leading mental healthcare platform, with 80K+ licensed providers and a mission to make care accessible. As the second Lifecycle Marketing hire on the Provider Experience team, you will own end-to-end lifecycle programs, segment providers, define triggers, and ship campaigns in Iterable and Intercom.

You’ll define success upfront, run experiments, and iterate to make programs smarter over time, collaborating with Product, Marketing, Success, and Creative to ensure

Qualifications

• 5+ years in a marketplace, subscription, or product-led environment.
• Built lifecycle programs that changed customer behavior.
• Strong experimentation mindset and measurable outcomes.
• Able to partner with Product, Product Marketing, and Customer Success to align programs.

Responsibilities

• Build and shape the lifecycle program across provider journeys.
• Design provider journeys from activation to long-term engagement using behavioral signals.
• Own segmentation, triggers, sequencing, testing and deployment in Iterable and Intercom.
• Create a continuous test-and-learn engine with experiments across audience, message, channel and timing.
• Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle programs with product priorities.
• Measure lifecycle performance and connect programs to activation, feature adoption, engagement and retention.

Skills

Marketplace experience

Lifecycle programs

Experimentation

Cross-functional collaboration

Data-driven decisions

Tools

Iterable

Intercom

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About This Role

Headway has built the largest network of mental health providers in the country —80K+ licensed therapists, psychologists, and psychiatrists. Provider Marketing makes sure they actually use what they signed up for, not just discover it by accident.

As our second Lifecycle Marketing hire on the Provider Experience team, you'll own that system end to end: segmenting providers, building the triggers, and shipping the campaigns in Iterable and Intercom that turn provider behavior into the right message at the right time. You'll define success before you launch, test against it, and use the result to build the next program. Every campaign should make the next one smarter.

You will:

• Build and shape the lifecycle program — help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference.

• Design the provider journey — build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment.

• Build and launch journeys hands-on — own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom.

• Create a continuous test-and-learn engine — develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time.

• Partner across the provider experience — work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels.

• Measure what moves provider behavior — own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention. Use those insights to decide where we invest next.

You’d be a great fit if:

• You have at least 5+ years working in a marketplace, subscription, or product-led environment — you understand how lifecycle marketing creates value by helping customers get more from the product over time.

• You’ve built lifecycle programs that changed customer behavior — not just campaign calendars. You can point to journeys you’ve owned and explain the behavior you were trying to change, what you built, and the business outcome it drove.

• You’re equally comfortable building the strategy and building the journey — you can develop a six-month roadmap, then open Iterable or a similar platform and bring the work to life yourself.

• You naturally think in experiments — you form hypotheses, define success before launch, learn from the results, and use those learnings to make the next program better.

• You know how to use behavioral data to create relevance — you’ve built segmentation and triggered experiences based on what customers actually do, not just who they are.

• You know how to build with Product and Product Marketing — you’ve worked closely with product teams to identify adoption moments and connect in-product and out-of-product experiences.

Compensation and Benefits

The expected base pay range for this position is $121,600 - $190,000 based on a variety of factors including qualifications, experience, and geographic location.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-home stipend

• Therapy reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility reimbursement and membership

• 13 paid holidays + company holiday break

• Flexible PTO

• EAP

• Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more, click here.

A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.