Partnerships, Experiential & Culture Analytics Lead

Publicis Groupe; Beverly Hills, New York (CA, NY); On-site; USD 90,000 - 140,000; Full time

Job summary

160over90, part of Publicis Groupe, seeks a Senior Analyst to drive data-driven sponsorship strategy and partnerships. You will work across audience data, fan behavior, and valuation to deliver concise insights for client teams and executives.

Join a cross-functional group collaborating with strategy, analytics, and account teams to turn data into actionable stories and measurable impact for major brands.

Qualifications

• Minimum 2+ years of experience with sports audience data, audience data or sponsorship data analytics.
• Agency or rights holder experience with brand clients is preferred but not mandatory.
• Experience with secondary and syndicated research tools (GWI, YouGov, social listening, media analysis).
• Proficient in PowerPoint and Excel; familiar with partnership valuation techniques.

Responsibilities

• Combine Sponsorship Intelligence with additional research tools to inform strategy and partnerships.
• Deliver partnership valuations to support decision making and contract negotiations.
• Analyze sponsorship measurement, fan data, and asset performance for actionable insights.
• Develop reporting and dashboards to presentation-ready standards for clients.

Skills

Sports analytics

Audience data analytics

Sponsorship valuation

Data storytelling

Client communication

Team collaboration

Tools

GWI

YouGov

Social listening

Earned/owned media analysis

Media valuation data

Job description

160over90, part of Publicis Groupe, seeks a Senior Analyst to drive data-driven sponsorship strategy and partnerships. You will work across audience data, fan behavior, and valuation to deliver concise insights for client teams and executives.

Join a cross-functional group collaborating with strategy, analytics, and account teams to turn data into actionable stories and measurable impact for major brands.