Senior Analyst - Partnerships, Experiential, & Culture

Publicis Groupe; Beverly Hills, New York (CA, NY); On-site; USD 90,000 - 140,000; Full time

Job summary

160over90, part of Publicis Groupe, seeks a Senior Analyst to drive data-driven sponsorship strategy and partnerships. You will work across audience data, fan behavior, and valuation to deliver concise insights for client teams and executives.

Join a cross-functional group collaborating with strategy, analytics, and account teams to turn data into actionable stories and measurable impact for major brands.

Qualifications

• Minimum 2+ years of experience with sports audience data, audience data or sponsorship data analytics.
• Agency or rights holder experience with brand clients is preferred but not mandatory.
• Experience with secondary and syndicated research tools (GWI, YouGov, social listening, media analysis).
• Proficient in PowerPoint and Excel; familiar with partnership valuation techniques.

Responsibilities

• Combine Sponsorship Intelligence with additional research tools to inform strategy and partnerships.
• Deliver partnership valuations to support decision making and contract negotiations.
• Analyze sponsorship measurement, fan data, and asset performance for actionable insights.
• Develop reporting and dashboards to presentation-ready standards for clients.

Skills

Sports analytics

Audience data analytics

Sponsorship valuation

Data storytelling

Client communication

Team collaboration

Tools

GWI

YouGov

Social listening

Earned/owned media analysis

Media valuation data

Job description

Company description

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With over 600 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Coca-Cola, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of Publicis Groupe. Follow our story at 160over90.com

Overview

As a Senior Analyst you will play a key role in executing projects for 160over90’s clients. You’ll support at each stage of the client lifecycle from audience profiling, category trends, partnership identification & valuation through to measurement of impact. This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients. You will be responsible for helping turn data into clear insights that help inform partnership strategy, go-to-market decision making, and measure impact. This position is ideal for someone who can independently manage projects and contribute to wider strategic thinking as part of a team. The successful candidates will be emerging analytics professionals who can synthesize findings into concise and compelling stories, while building expertise in sponsorship measurement, fan behavior, industry trends, and valuation methodologies.

Responsibilities

• Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to help inform strategy, positioning, and partnership opportunities.
• Deliver partnership valuations that inform decision making and support contract negotiation.
• Conduct hands‑on analysis across sponsorship measurement, fan research, audience data, and asset performance to identify actionable insights and implications.
• Support the development of reporting and measurement outputs, including performance summaries and dashboards to presentation‑ready standard
• Provide support to account teams when making informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.
• Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities.
• Play a part to develop POV’s and whitepapers on sports industry news and developments
• Work with the wider team to learn and implement new research processes and analytical solutions
• Contribute to positive team culture to foster high performance, efficient processes, and ongoing professional development.

Qualifications

• Minimum 2+ years of experience with sports audience data, audience data or sponsorship data analytics.
• Preferred candidate would have agency or rights holder experience working with brand clients, but not mandatory
• Experience working with secondary and syndicated research tools (e.g. GWI, YouGov, social listening, earned & owned media analysis, media value & exposure data etc.)
• Proficient in Microsoft Suite, particularly with PowerPoint, Word and Excel.
• Must be familiar with partnership valuation techniques and associated data.
• Familiarity with brand measurement, campaign analytics, or media performance is a plus.
• Familiar with statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus.
• Ability to communicate professionally in both a written and verbal context with the ability to tell compelling, client-ready stories.
• Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations.
• Attention to detail, ability to work with deadlines, who can work well in a fast‑paced, team‑oriented environment.
• Demonstrate an ability to think strategically, analytically, and adapt to changing client needs.
• Intellectual curiosity and propensity to learn new subjects quickly.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.