Associate Director, Research & Analytics - Partnerships, Experiential, & Culture

Publicis Media; New York (NY); Sur place; USD 81 000 - 130 000; Plein temps

Résumé du poste

160over90, a Publicis Sport company, seeks an Associate Director to lead and execute client projects from audience profiling through valuation and measurement. You will collaborate across strategy, account, and analytics teams and interact directly with clients.

The role requires independent project management, strategic thinking, and leadership of a small team. You will oversee research quality, deliverables, and insights, while contributing to business development and cross-department

Qualifications

• 6+ years of business strategy, consulting, research, or agency experience (sports/entertainment preferred).
• Experience with secondary and syndicated research tools (GWI, YouGov, social listening, media data).
• Proficiency with MS Office, especially PowerPoint, Word, and Excel.

Responsabilités

• Combine Sponsorship Intelligence with research tools to inform strategy and partnerships.
• Deliver partnership valuations to guide decisions and contract negotiations.
• Support development of reporting and dashboards with analytics partners.

Connaissances

Stakeholder management

Sponsorship/partnership valuation

Research & analytics

PowerPoint/Excel proficiency

Communication skills

Team leadership

Sports/entertainment industry

Formation

BA/BS degree

Outils

GWI

YouGov

Social listening

Media value data

Description du poste

Company Description

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With over 600 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Coca-Cola, Macy’s, Marriott International, McDonald’s, Verizon and Visa.

Company Description

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With over 600 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Coca-Cola, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of Publicis Groupe. Follow our story at 160over90.com

Overview

160over90, a Publicis Sport company, is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. With 700 thinkers, doers, and makers across every cultural corner of the world, the agency brings a full-service, channel-agnostic approach with deep expertise in partnerships, experiential marketing, and cultural strategy. From global sponsorships and brand partnerships to live experiences and content, 160over90 helps leading brands show up meaningfully in culture, and measure the impact of those moments on brand and business outcomes. Our Research & Analytics team sits at the center of this work, helping uncover insights that guide the right partnership choices, values the opportunity and measures the impact partnerships deliver across brand, business, and audience.

Role

As an Associate Director you will play a key role in leading and executing projects for 160over90’s clients. You’ll support at each stage of the client lifecycle from audience profiling, partnership identification & valuation through to measurement of impact. This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients. This position is ideal for someone who can independently manage projects, contribute to strategic thinking, and elevate the quality of research outputs across the team. They will also be able to lead a small team to effectively deliver projects and serve as a leader and role model.

Responsibilities

• Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to help inform strategy, positioning, and partnership opportunities.
• Deliver partnership valuations that inform decision making and support contract negotiation.
• Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners.
• Provide support to account teams when making informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.
• Contribute to business development and help identify opportunities to expand research scope and impact.
• Lead a small team to ensure that projects are produced according to client need, SOW’s and budgets.
• Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities.
• Contribute to positive team culture to foster high performance, efficient processes, and ongoing professional development.

Qualifications

• BA/BS degree or equivalent experience required.
• 6+ years of business strategy, consulting, research, or agency experience (preferably in the sports/entertainment industry). Must have a deep knowledge of sponsorship and the sports industry.
• Experience working with secondary and syndicated research tools (e.g. GWI, YouGov, social listening, earned & owned media analysis, media value & exposure data etc.)
• Proficient in Microsoft Suite, particularly with PowerPoint, Word and Excel.
• Must be proficient with partnership valuation techniques and associated data.
• Familiarity with brand measurement, campaign analytics, or media performance is a plus.
• Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus.
• Ability to communicate professionally in both a written and verbal context with the ability to tell compelling, client-ready stories.
• Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations.
• Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments.
• Intellectual curiosity and propensity to learn new subjects quickly.
• Proven experience in collaborating across teams and lines of business within large organizations, including influencing partners and working with diverse teams.
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Ability to lead a team in a comprehensive and organizational manner.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.