Associate Director, Sponsorship Analytics & Insights

Publicis Media; New York (NY); On-site; USD 81,000 - 130,000; Full time

Job summary

160over90, a Publicis Sport company, seeks an Associate Director to lead and execute client projects from audience profiling through valuation and measurement. You will collaborate across strategy, account, and analytics teams and interact directly with clients.

The role requires independent project management, strategic thinking, and leadership of a small team. You will oversee research quality, deliverables, and insights, while contributing to business development and cross-department

Qualifications

• 6+ years of business strategy, consulting, research, or agency experience (sports/entertainment preferred).
• Experience with secondary and syndicated research tools (GWI, YouGov, social listening, media data).
• Proficiency with MS Office, especially PowerPoint, Word, and Excel.

Responsibilities

• Combine Sponsorship Intelligence with research tools to inform strategy and partnerships.
• Deliver partnership valuations to guide decisions and contract negotiations.
• Support development of reporting and dashboards with analytics partners.

Skills

Stakeholder management

Sponsorship/partnership valuation

Research & analytics

PowerPoint/Excel proficiency

Communication skills

Team leadership

Sports/entertainment industry

Education

BA/BS degree

Tools

GWI

YouGov

Social listening

Media value data

Job description

160over90, a Publicis Sport company, seeks an Associate Director to lead and execute client projects from audience profiling through valuation and measurement. You will collaborate across strategy, account, and analytics teams and interact directly with clients.

The role requires independent project management, strategic thinking, and leadership of a small team. You will oversee research quality, deliverables, and insights, while contributing to business development and cross-department