Senior Sponsorship Analytics Lead

Publicis Media; Beverly Hills (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

160over90, part of Publicis Groupe, seeks a Senior Analyst in Beverly Hills to turn data into insights that shape sponsorship strategy and partnerships. You will collaborate across strategy, accounts, and analytics to deliver client-ready storylines and measurable impact.

The role emphasizes independent project management and contributing to strategic thinking, with opportunities to deepen expertise in fan behavior and industry trends.

Qualifications

• Minimum 2+ years of experience with sports audience data, audience data or sponsorship data analytics.
• Experience with agency or rights holder environments is a plus but not required.
• Proficiency in using secondary and syndicated research tools (e.g. GWI, YouGov, social listening, earned & owned media analysis, media value data).
• Strong Microsoft Office skills (PowerPoint, Word, Excel) and ability to present data-driven insights.

Responsibilities

• Combine Sponsorship Intelligence with research tools to inform strategy, positioning, and partnership opportunities.
• Deliver partnership valuations that inform decision making and contract negotiation.
• Conduct hands-on analysis across sponsorship measurement, fan research, audience data, and asset performance to identify actionable insights.
• Develop reporting and measurement outputs, including performance summaries and dashboards to presentation-ready standard.
• Support account teams with informed recommendations based on objectives, trends, and value drivers.
• Monitor trends in sports, entertainment, and technology to identify opportunities for the team.
• Contribute to POVs and whitepapers on sports industry developments.
• Collaborate to implement new research processes and analytical solutions.
• Foster a positive team culture and efficient processes.

Skills

Sports analytics

Communication

Insight storytelling

Strategic thinking

Education

Bachelor's degree

Tools

PowerPoint

Excel

Word

GWI/YouGov

Job description

160over90, part of Publicis Groupe, seeks a Senior Analyst in Beverly Hills to turn data into insights that shape sponsorship strategy and partnerships. You will collaborate across strategy, accounts, and analytics to deliver client-ready storylines and measurable impact.

The role emphasizes independent project management and contributing to strategic thinking, with opportunities to deepen expertise in fan behavior and industry trends.