Partnership Activation Lead - Corporate Sponsorship

Event Marketer; Chapel Hill (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Job summary

Learfield seeks a proactive Partnership Solutions Manager to join our Sports Properties team at the University of North Carolina at Chapel Hill. You will oversee day-to-day activation of corporate sponsorships on campus, managing a complex portfolio with strategic execution and cross-functional coordination.

You will lead high-value sponsorship campaigns across digital, social, in-venue, broadcast, and experiential platforms, serving as the main contact for sponsors and ensuring flawless

Qualifications

• 6+ years of experience in sponsorship activation, account management, or event marketing.
• Demonstrated ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.

Responsibilities

• Serve as activation lead for a portfolio of partners, managing campaign execution and fulfillment.
• Establish strong client relationships through clear communication and reliable follow-through.
• Build and maintain relationships with university partners, athletic departments, corporate clients, and internal stakeholders.
• Oversee activation timelines, project plans, and asset delivery schedules.
• Collaborate with internal teams to execute integrated marketing campaigns.
• Lead partner recaps, performance reporting, and renewal discussions.

Skills

Sponsorship activation

Account management

Event marketing

Multichannel campaigns

Client relationships

Project management

Communication

Work evenings/weekends

Education

Bachelor's degree

Tools

Microsoft Office

CRM tools

Job description

Learfield seeks a proactive Partnership Solutions Manager to join our Sports Properties team at the University of North Carolina at Chapel Hill. You will oversee day-to-day activation of corporate sponsorships on campus, managing a complex portfolio with strategic execution and cross-functional coordination.

You will lead high-value sponsorship campaigns across digital, social, in-venue, broadcast, and experiential platforms, serving as the main contact for sponsors and ensuring flawless