Partner Marketing Strategist, Demand Response

EnergyHub, Inc.; Northern (KY); Hybrid; USD 60,000 - 77,000; Full time

Benefits offered by this job

100% medical for employees

401(k) match

Free Citi Bike membership

Gym subsidy

Paid parental leave

Education assistance

Job summary

EnergyHub is seeking a Marketing Specialist to partner with utility clients and drive end-user enrollment in residential demand response programs. You will apply marketing and project management skills to position services, develop strategy, and manage multi-channel campaigns across websites, social media, and email.

The role emphasizes collaboration with utilities, knowledge sharing, and creating compelling marketing content to boost enrollments and revenue growth.

Qualifications

• 3-4 years of B2C acquisition marketing experience.
• Excellent communication skills, storytelling skills and ability to distill complex concepts into key takeaways for clients.
• General knowledge of marketing tactics, including SEO, email marketing, CRO, and social media.

Responsibilities

• Partner with our utility clients to drive end-user enrollment in demand response programs.
• Build relationships with utility client counterparts and secure buy-in for key marketing initiatives.
• Support net service revenue growth by positioning marketing services to clients based on program needs and objectives.
• Present program marketing strategies, project plans and insights to utility clients.
• Evangelize program marketing best practices that enable utilities to rapidly and efficiently grow enrollments.
• Partner with the client success team to disseminate program marketing best practices.
• Help ensure consistent marketing messaging across utility, OEM partner and EnergyHub-owned marketing experiences.
• Develop knowledge base content and marketing case studies that clients can use to improve program marketing outcomes.
• Create, edit, and maintain marketing materials on behalf of utility clients across various platforms, including websites, social media, and email.
• Other duties as assigned.

Skills

B2C acquisition marketing

Excellent communication

SEO

Email marketing

CRO

Social media

Data visualization

Excel

Google Analytics

Marketing copy & UX

Tools

Google Analytics

Excel

Job description

EnergyHub is seeking a Marketing Specialist to partner with utility clients and drive end-user enrollment in residential demand response programs. You will apply marketing and project management skills to position services, develop strategy, and manage multi-channel campaigns across websites, social media, and email.

The role emphasizes collaboration with utilities, knowledge sharing, and creating compelling marketing content to boost enrollments and revenue growth.