Partner Marketing Manager

Onshore; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Unlimited PTO

Job summary

Onshore, based in New York City, seeks a senior Partnership Marketing Manager to scale our partner network across industries. You’ll own the program, drive co‑marketing with associations and partners, and represent Onshore with confidence in trusted settings.

You’ll collaborate with the VP of Marketing, the CRO, and leadership to design programs, recruit partners, and translate partnerships into measurable pipeline and revenue. This is a senior, hands‑on role requiring strategic execution.

Qualifications

• 7+ years in partner marketing, channel marketing, or partnerships in a B2B setting.
• Experience building a partner program from scratch and scaling it.
• Strong presence with clients and partners, and ability to lead senior discussions.
• Ability to tie partner activity to pipeline and revenue with measurable impact.
• Bachelor's degree or equivalent experience in marketing, business, economics, or related field.

Responsibilities

• Design and launch Onshore’s partner program: partner tiers, onboarding, and playbooks.
• Recruit and manage referral partners—identify new channels serving the builders we work with.
• Build co-marketing with partners: joint webinars, content, case studies, email campaigns, and shared events.
• Plan and host partner events from roundtables to association conferences.
• Provide education and enablement to partners to refer with confidence and smooth handoffs to sales.
• Track partner-sourced and partner-influenced pipeline and report on worth.

Skills

Partner marketing

B2B marketing

Channel marketing

Executive presence

Public speaking

Content creation

Project management

Sales alignment

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Salesforce

Job description

About Onshore

Onshore is the modern standard for U.S. companies claiming the R\u2019D tax credit. We find, document, and defend the tax credits and deductions that farms, manufacturers, architects, and engineers have earned. Claiming the R\u2019D tax credit has historically been an ordeal full of consultants, spreadsheets, and hidden fees. Now, our software and AI-powered solutions read every line of a client’s records against the tax code, produce verified computations, and are reviewed by a credentialed tax professional before filing.

This position isbased in New York City, andin-office attendance is required Monday-Friday.

Role overview:

The Partnership Marketing Manager builds the network of trusted partners across the industries we serve. These include industry experts and associations, professional service providers, ecosystem partners, consultants, and creators. You’ll build on our existing partner program, run co-marketing with our valued partners, and be the face of Onshore in rooms where trust is earned slowly. This is a senior role for someone who has done it before and wants to build it right, working directly with the VP of Marketing, the CRO, and the leadership team.

What you’ll do:

• Design and launch Onshore’s partner program: partner tiers, onboarding, and the playbook partners use to bring us in.

• Recruit and manage referral partners — find new channels who already serve the builders we work with.

• Build co-marketing that partners actually want to run: joint webinars, content, case studies, email campaigns, and shared event appearances.

• Plan and host partner events, from roundtables to association conference sessions, working alongside our events lead.

• Give partners what they need to refer with confidence — education, enablement materials, talk tracks, and a simple way to send us a client.

• Track partner-sourced and partner-influenced pipeline, and report on what each relationship is worth.

• Work closely with sales so referred clients get a smooth handoff and partners always hear back on how it went.

• Represent Onshore in front of partner leadership. You’ll present, speak at partner events, and be the person partners call.

What we’re looking for:

• 7+ years in partner marketing, channel marketing, or partnerships, ideally at a B2B company where referrals drive real revenue.

• Experience building a partner program, not just running one someone else designed.

• Real presence with clients and partners. You’re comfortable leading a meeting with a managing partner at a large firm or a bank’s commercial lending team.

• An understanding of how professional services firms, financial institutions, and industry associations make decisions and refer business.

• A track record of tying partner activity to pipeline and revenue, with the numbers to show it.

• Strong writing and presentation skills. You can turn a technical offering into a clear reason for a partner to bring us in.

• A self-starter who builds relationships patiently and follows through on every one.

• A bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.

• A track record of turning campaign data into changes that improve lead quality, conversion, and pipeline — not just clicks.

• Strong project management. You can keep several campaigns, budgets, and deadlines moving at once without losing accuracy.

• Clear communication. You can walk marketing, sales, and leadership through a plan or a result and what to do next.

• A bachelor’s degree in marketing, business, economics, or related field, or equivalent experience.

Nice to have:

• Comfortable in Salesforce for partner tracking, attribution, and reporting.

• Experience with the latest AI tools to research partners, draft co-marketing, and move faster without losing the personal touch.

• Familiar with the email and webinar platforms used to run joint campaigns.

• Background in tax, accounting, financial services, or fintech.

• Existing relationships with professional services firms, lenders, or industry associations in manufacturing, agriculture, construction, or other industries we serve.

• Familiarity with R\u00c3\u00a1D tax credits or other business incentive programs.

Medical, Dental, Vision, Unlimited PTO