Senior Performance Marketing Manager

Onshore; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Unlimited PTO

Job summary

Onshore in New York City seeks a Senior Performance Marketing Manager to scale our marketing engine for growth and deliver measurable pipeline through integrated demand generation. This role stays hands-on, owning audiences, messages, and the automation that keeps prospects moving toward a sales conversation.

You will manage paid channels, email and nurture programs, and collaborate with sales, design, and content to optimize landing pages and offers for manufacturers, farmers, and contractors.

Qualifications

• 7+ years in performance marketing, demand generation, or marketing analytics, ideally in B2B, fintech, or another considered purchase.
• Hands-on ownership of a meaningful paid budget across multiple channels, including pay-per-lead.
• Experience building account-based campaigns with sales for a defined list of target accounts.
• Experience building email and nurture programs, with lifecycle marketing for both prospects and clients.
• Strong grasp of lead-source tracking, attribution, and data hygiene.
• Clear point of view on spends: what to cut, scale, and how to measure impact.
• Track record turning campaign data into changes that improve lead quality and pipeline.

Responsibilities

• Shape and run Onshore’s demand generation plan, connecting paid media, email, webinars, content, and ABM campaigns into programs that build pipelines.
• Manage paid campaigns across every channel, including pay-per-lead, budget allocation, testing, and ongoing optimization.
• Own the budget and decide where spend goes based on data.
• Build account-based campaigns with sales for priority accounts.
• Plan and build email and nurture programs that move prospects to a sales conversation.
• Collaborate with design and content on messaging, creative, landing pages, and offers for each audience.
• Own marketing automation workflows, lead scoring, lifecycle stages, segmentation, and Salesforce connection.
• Build lead-source tracking and attribution to show campaign and channel impact on pipeline and ROI.
• Maintain trustworthy marketing data with clean records and proper tracking.
• Create dashboards and recurring reports that translate funnel data into actionable insights for marketing, sales, and leadership.
• Use AI tools to speed up campaigns, improve targeting, and automate reporting.

Skills

Demand generation

Performance marketing

ABM campaigns

Budget ownership

Marketing analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Equivalent experience

Tools

Salesforce

HubSpot

Google Analytics

Tag Manager

SQL

Job description

About Onshore

Onshore is the modern standard for U.S. companies claiming the R&D tax credit. We find, document, and defend the tax credits and deductions that farms, manufacturers, architects, and engineers have earned. Claiming the R&D tax credit has historically been an ordeal full of consultants, spreadsheets, and hidden fees. Now, our software and AI-powered solutions read every line of a client’s records against the tax code, produce verified computations, and are reviewed by a credentialed tax professional before filing.

This position isbased in New York City, andin-office attendance is required Monday-Friday.

Role overview:

The Senior Performance Marketing Manager will help scale Onshore’s marketing engine for growth. You’ll build and run integrated demand generation that puts Onshore in front of the builders who need us, earns their attention, brings in qualified leads, and turns marketing spend into pipeline and revenue we can measure.

This is a strategic role that stays hands-on. You’ll decide which audiences and messages to test, tighten every step of the path to conversion, build the automation that keeps prospects moving, and use performance data to make each campaign return more than the last. You understand both the creative and technical sides of demand generation, and you can draw a straight line from marketing activity to qualified pipeline, client growth, and results the business can see. You’ll work directly with the VP of Marketing and closely with sales, design, and content.

What you’ll do:

• Shape and run Onshore’s demand generation plan, connecting paid media, email, webinars, content, and account-based campaigns into programs that build pipelines.

• Manage paid campaigns across every channel we run, including pay-per-lead programs targeting, budget allocation, testing, and ongoing optimization.

• Own the budget. Decide where spend goes, move it when the data says to, and explain why.

• Build account-based campaigns for priority accounts with sales, aligned to their target lists.

• Plan and build email and nurture programs that move prospects from first touch to a sales conversation.

• Work with design and content on messaging, creative, landing pages, and offers that fit each audience from manufacturers to farmers to contractors.

• Own our marketing automation platform: workflows, lead scoring, lifecycle stages, segmentation, and its connection to Salesforce.

• Build lead-source tracking and attribution that shows how each campaign and channel contributes to pipeline, acquisition cost, and return on spend.

• Keep marketing data trustworthy, with consistent campaign naming, clean records, and accurate tracking.

• Build dashboards and recurring reports, and turn funnel and conversion data into clear recommendations for marketing, sales, and leadership.

• Use AI tools to speed up campaign builds, sharpen targeting and personalization, and automate reporting — and bring the ones worth adopting to the team.

What we’re looking for:

• 7+ years in performance marketing, demand generation, or marketing analytics, ideally in B2B, fintech, or another considered purchase.

• Hands-on ownership of a meaningful paid budget across multiple channels, including pay-per-lead, with results you can walk us through.

• Experience building account-based campaigns with sales for a defined list of target accounts.

• Experience building email and nurture programs, and an understanding of lifecycle marketing for both prospects and existing clients.

• A strong grasp of lead-source tracking, attribution, and data hygiene. You know what clean marketing data looks like and how to keep it that way.

• A clear point of view on spends. You can explain what you’d cut, what you’d scale, and how you’d know.

• A track record of turning campaign data into changes that improve lead quality, conversion, and pipeline — not just clicks.

• Strong project management. You can keep several campaigns, budgets, and deadlines moving at once without losing accuracy.

• Clear communication. You can walk marketing, sales, and leadership through a plan or a result and what to do next.

• A bachelor’s degree in marketing, business, economics, or related field, or equivalent experience.

Nice to have:

• Fluent in the major search, paid social, and programmatic ad platforms, with hands-on experience in retargeting and pay-per-lead programs.

• Advanced in a marketing automation platform (HubSpot or similar), including workflows, lead scoring, lifecycle stages, and campaign reporting.

• Comfortable in Salesforce, and in keeping CRM and lead data accurate.

• Proficient in Google Analytics and Tag Manager, with experience building campaign dashboards and performance reports.

• Experience with the latest AI go-to-market tools for creative testing, audience research, personalization, and workflow automation and the judgment to know when they help.

• HubSpot or other marketing automation certification.

• Experience marketing to small and mid-sized businesses, or to industries like manufacturing, agriculture, or construction.

• Landing page and conversion rate optimization experience.

• Familiarity with intent data for account-based targeting.

• SQL or BI tools.

Medical, Dental, Vision, Unlimited PTO