Lead Program Marketing Manager

Aquent; Dexter (MI); On-site; USD 95,000 - 125,000; Full time

Job summary

Aquent leads an exciting ExcitingLead program marketing manager opportunity in Michigan. You will shape omni-channel strategies, collaborate with partners, and drive demand across a diverse product portfolio.

This role emphasizes analytics, messaging, and cross-functional leadership to accelerate customer success and growth. Ideal candidates bring 5–7+ years of B2B marketing leadership, expertise with Pardot/HubSpot/Salesforce, and a proven ability to translate objectives into measurable plans

Qualifications

• Bachelor's degree from a four-year college or university.
• 5–7+ years in related marketing with integrated programs or campaigns.
• Expertise in Pardot, HubSpot, Salesforce; email, social, SEO/SEM campaigns.
• Ability to translate business objectives into strategic, measurable plans.
• Strong partner management and cross-functional collaboration.
• Excellent verbal, written, and presentation skills.
• Robust program management with multiple complex programs.
• Creative, detail-oriented, and deadline-driven.

Responsibilities

• Shape and execute omni-channel marketing plans aligned with goals.
• Partner with content/campaign teams to define KPIs and strategies.
• Collaborate on thought leadership: webinars, whitepapers, social content.
• Analyze campaigns and optimize engagement, ROI, and pipeline impact.
• Build messaging frameworks with technology partners.
• Coordinate with sales and services to translate insights into campaigns.
• Lead weekly partner marketing calls and manage timelines.

Skills

Integrated campaigns

Cross-functional

Communication

Project management

Attention to detail

Travel readiness

Education

Bachelor's degree (B.A./B.S.) from a four-year college or university

Tools

Pardot

HubSpot

Salesforce

Job description

EXCITINGLEAD PROGRAM MARKETING MANAGER OPPORTUNITY

Aquent is collaborating with a leading organization dedicated to empowering professionals and businesses with innovative technology solutions. This company is at the forefront of transforming practice areas, delivering cutting‑edge solutions, and advancing the technology ecosystem for its profession. They are recognized as thought leaders in emerging technologies and trusted advisors to professionals in the United States, with a growing global footprint.

Are you a dynamic B2B marketing leader ready to make a significant impact by shaping the future of technology solutions? We are seeking an exceptional individual to drive the strategy and execution of omni‑channel marketing programs for a diverse portfolio of products, services, and technology partners. In this pivotal role, you will be instrumental in expanding category awareness, boosting engagement, generating demand, and enabling customer success, directly contributing to the growth and innovation within a vital professional sector. Your strategic vision and collaborative spirit will bring integrated campaigns to life across all channels, leaving a lasting mark on both our partners and our customers.

What You'll Do

• Help shape and execute comprehensive omni‑channel marketing plans that align with strategic goals and partner commitments, collaborating closely with senior marketing leadership.
• Partner with content and campaign teams to define key performance indicators (KPIs) and develop multi‑channel marketing strategies for category awareness, customer engagement, demand generation, and post‑sale enablement.
• Collaborate with content and PR teams on thought leadership initiatives, recommending compelling topics and formats such as webinars, panel sessions, whitepapers, research reports, social media content, blogs, and corporate presentations.
• Analyze campaign performance data, providing insightful recommendations and implementing optimizations to enhance engagement, pipeline impact, and return on investment (ROI).
• Develop a deep understanding of the professional tax technology category, serving as a valuable resource on assigned products and partners for internal teams.
• Engage with sales and professional services teams to uncover firm needs, pain points, and opportunities, translating these insights into powerful campaign strategies and messaging.
• Lead the development of messaging frameworks and positioning materials for assigned programs, working in close collaboration with technology partners.
• Stay abreast of partner technology trends and industry developments through continuous research and engagement, proactively identifying implications for marketing strategy.
• Serve as the primary marketing contact for assigned technology partner marketing teams, leading weekly calls and meticulously managing project status, action items, deliverables, and timelines.
• Develop comprehensive campaign briefs and manage marketing timelines using project management tools to orchestrate the development and promotion of assets.
• Collaborate actively with content and activation/demand generation teams to execute holistic marketing plans, providing feedback to achieve or exceed marketing goals and KPIs.
• Engage with internal and external partners and agencies, including product, sales, revenue operations, social media, and PR teams, to ensure alignment on goals, messaging, and execution.
• Review campaign assets rigorously to ensure quality and alignment with brand standards and target audience needs.
• Track program marketing budgets and evaluate marketing investment effectiveness to inform future allocation decisions.
• Manage comprehensive campaign performance reporting for internal stakeholders and partner updates.
• Prepare detailed performance data and insights for Quarterly Business Reviews, supporting the presentation of results to partners and leadership.
• Translate performance insights into actionable recommendations that inform future marketing planning, priorities, and optimization strategies.
• Measure and analyze the impact of marketing activities on pipeline performance, revenue contribution, and sales cycle trends.

What You'll Bring

• Bachelor's degree (B.A./B.S.) from a four‑year college or university.
• 5-7+ years of related marketing experience, including hands‑on management of integrated programs or campaigns, preferably within professional services, the accounting profession, or technology sectors.
• Expertise and proficiency in marketing automation platforms (e.g., Pardot, Hubspot), CRM solutions (e.g., Salesforce), email marketing, social media, and SEO/SEM campaigns.
• Proven ability to translate complex business objectives into strategic, measurable marketing plans.
• Strong partner management and cross‑functional collaboration skills, with a demonstrated ability to drive alignment across diverse teams.
• Exceptional verbal, written, visual/presentation, and overall communication skills.
• Robust program management skills and the capacity to effectively manage multiple complex programs simultaneously.
• A creative and detail‑oriented approach, coupled with the ability to meet deadlines in a fast‑paced environment.
• Strong attention to detail.
• Proficiency in word processing, spreadsheet, and database software, as well as MS PowerPoint.
• Ability to travel (10-15%) of the time.

Our Culture and Values

Team members describe life there as innovative, fast‑paced, and flexible. We are engaged—we get involved. We are accountable—we stand behind our work. We are collaborative—we thrive on teamwork. We are authentic—we are true to who we are. And we are innovative—we constantly look to what's next, driving forward with curiosity and a passionfor progress.