Partner Marketing Campaigns & Events Lead (Remote)

PowerToFly; Illinois; On-site; USD 94,000 - 142,000; Full time

Benefits offered by this job

Flexible work arrangements

Winter break

401k matching

Paid parental leave

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive execution of partner marketing campaigns, programs, and events that deepen partner engagement and accelerate business growth. This role involves leading field marketing activities, webinars, content initiatives, and multi-channel campaigns across Relativity-sponsored events and industry conferences.

You will report insights, coordinate communications, and collaborate with cross-functional teams to optimize

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or programs from planning through measurement.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, partner engagement, communications, event logistics, and post-event follow-up.
• Coordinate partner marketing activities related to major events to ensure a positive and consistent partner experience.
• Manage internal partner marketing communications, including team updates, deliverables, deadlines, and priority initiatives.
• Execute campaign-related activities including email marketing, landing page development, content creation, social media promotion, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities, including social media, partner announcements, PR, and partner-related web content updates.
• Track and report on campaign and program performance, providing insights for improvement.
• Create monthly and quarterly reports that show campaign, program, and event performance for the team.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Operations, Communications, and Sales to ensure successful execution.

Skills

Partner Marketing

Event Marketing

Digital Marketing

Content Marketing

Channels Marketing

Lead Generation

Marketing Strategies

Public Relations

Relationship Management

Sales Enablement

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive execution of partner marketing campaigns, programs, and events that deepen partner engagement and accelerate business growth. This role involves leading field marketing activities, webinars, content initiatives, and multi-channel campaigns across Relativity-sponsored events and industry conferences.

You will report insights, coordinate communications, and collaborate with cross-functional teams to optimize