Partner Marketing Campaigns & Events Lead

Relativity; Seattle (WA); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events, to drive execution of partner campaigns, programs, and events that engage partners and accelerate business growth.

You’ll coordinate across teams to bring campaigns to life—from planning through measurement—and help evolve partner strategy and relationship management as you gain exposure to senior marketing initiatives. This role blends campaign execution with event marketing and communications.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience working in a partner marketing, channel marketing, alliance marketing, or ecosystem marketing environment.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or marketing programs from planning through execution and measurement.
• Strong project management skills with the ability to manage multiple programs and deadlines.
• Strong written and verbal communication skills for marketing communications and event content.
• Familiarity with Salesforce or marketing automation platforms or similar tools.
• Collaborative mindset and interest in growing into a partner-facing role.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, engagement, communications, logistics, and post-event follow-up.
• Serve as a key coordinator for partner marketing activities related to major events and ensure a positive experience for participating partners.
• Manage internal partner marketing communications, including updates, deadlines, and visibility into priority initiatives.
• Execute campaign-related activities including email marketing, landing pages, content creation, social promotion, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities across social media, PR, and partner web content updates.
• Track and report on campaign performance, providing insights and recommendations to improve future initiatives.
• Create monthly and quarterly reports showing campaign, program, and event performance with key results and trends.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Ops, Communications, and Sales to ensure successful execution.

Skills

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events, to drive execution of partner campaigns, programs, and events that engage partners and accelerate business growth.

You’ll coordinate across teams to bring campaigns to life—from planning through measurement—and help evolve partner strategy and relationship management as you gain exposure to senior marketing initiatives. This role blends campaign execution with event marketing and communications.