Remote Senior Partner Marketing Campaigns & Events Lead

Relativity; Albuquerque (NM); Hybride; USD 94 000 - 142 000; Plein temps

Résumé du poste

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner campaigns and events that strengthen partner engagement and support business growth.

This role involves collaborating with cross-functional teams to bring campaigns and events to life, coordinating sponsorships, content, and post-event follow-up, and delivering insights to improve future programs.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or marketing programs from planning through execution and measurement.
• Strong project management skills for multiple programs, stakeholders, deadlines, and priorities.
• Strong written and verbal communication skills for developing marketing communications and event content.
• Familiarity with marketing tech like Salesforce, marketing automation, or webinar platforms.
• Collaborative mindset to work across teams and functions.
• Interest in growing into a more partner-facing role with increased exposure to partner engagement and strategy.

Responsabilités

• Own the execution of partner marketing campaigns and programs, including field activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, engagement, communications, logistics, and post-event follow-up.
• Serve as a key coordinator for partner marketing activities related to major events, ensuring a positive experience for participating partners before, during, and after.
• Manage internal partner marketing communications, including team updates, deliverables, deadlines, and visibility into priority initiatives.
• Execute campaign activities including email marketing, landing pages, content creation, social media promotion, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities, including social media, announcements, PR, and partner web updates.
• Track and report on campaign and program performance, provide observations and recommendations to improve future initiatives.
• Create monthly and quarterly reports showing campaign, program, and event performance, trends, and follow-up areas.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Ops, Communications, and Sales to ensure successful execution.

Connaissances

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Description du poste

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner campaigns and events that strengthen partner engagement and support business growth.

This role involves collaborating with cross-functional teams to bring campaigns and events to life, coordinating sponsorships, content, and post-event follow-up, and delivering insights to improve future programs.