Partner‑Focused B2B Digital Media Planner (Remote)

DaParrot Ltd; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet保险

Sponsored life insurance

Short Term Disability insurance and 추가

Annual Class Pass credits and more!

Job summary

Wpromote is seeking a Digital Media Planner (Direct IO – B2B) to own publisher direct and partner media for a leading financial software B2B account. You’ll manage relationships, run RFPs, negotiate, and optimize budgets in a remote-first environment with flexible schedules and strong work-life balance.

The role focuses on ensuring the client has the right media partnerships to hit goals, collaborating with analysts, strategists, and coordinators, and contributing insights across display and

Qualifications

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment.
• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations
• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs
• Experience with trafficking programmatic or direct media
• Experience working with analytics teams on granular program tracking and performance dashboards
• Experience managing sizable budgets that shift frequently
• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly
• Strong time management and project management skills
• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience

Responsibilities

• Planning direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client
• Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time
• Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities
• Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs
• Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting
• Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs
• Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps
• Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of
• Staying current on the B2B publisher and partner landscape

Skills

Media planning

Publisher direct

Vendor partnerships

RFPs

Negotiation

Education

Bachelor's degree in Marketing/Communications

Job description

Wpromote is seeking a Digital Media Planner (Direct IO – B2B) to own publisher direct and partner media for a leading financial software B2B account. You’ll manage relationships, run RFPs, negotiate, and optimize budgets in a remote-first environment with flexible schedules and strong work-life balance.

The role focuses on ensuring the client has the right media partnerships to hit goals, collaborating with analysts, strategists, and coordinators, and contributing insights across display and