B2B Digital Media Planner — Direct IO & Partnerships

Prime Visibility (Wpromote); United States; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote, a leading digital marketing agency, seeks a Digital Media Planner (Direct IO – B2B) to own publisher direct and partner media for a major B2B account in the financial software space. You’ll collaborate with a full B2B team of strategists, analysts, and coordinators to ensure the client has optimal media partnerships to hit goals.

This role focuses on building publisher relationships, running RFPs, negotiating, and maintaining performance standards.

Qualifications

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment.
• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations.
• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs.
• Experience with trafficking programmatic or direct media.
• Experience working with analytics teams on granular program tracking and performance dashboards.
• Experience managing sizable budgets that shift frequently.
• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly.
• Strong time management and project management skills.
• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.

Responsibilities

• Planning direct partner media for always-on, seasonal, and ad-hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client.
• Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time.
• Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities.
• Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs.
• Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting.
• Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs.
• Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps.
• Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of.
• Staying current on the B2B publisher and partner landscape

Skills

Media planning

Publisher direct

RFPs

Negotiation

Campaign analysis

Budget management

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Wpromote, a leading digital marketing agency, seeks a Digital Media Planner (Direct IO – B2B) to own publisher direct and partner media for a major B2B account in the financial software space. You’ll collaborate with a full B2B team of strategists, analysts, and coordinators to ensure the client has optimal media partnerships to hit goals.

This role focuses on building publisher relationships, running RFPs, negotiating, and maintaining performance standards.